In recent years, with the rapid spread of e-commerce, more and more enterprises have realized the importance of using the Internet for network marketing and promotion. According to the analysis report, more than 76% of business owners and more than 69% of corporate procurement personnel visit the industry website every day, get a lot of industry information, understand supply and demand business opportunities, and get to know many business partners. These data show that the industry website is becoming an important resource for enterprise e-commerce promotion, and the era of Internet service segmentation based on industry websites has arrived.
In order to better promote the development of enterprise e-commerce, in April 2010, the China B2B Alliance was jointly established by Mingwan Company and various well-known industry websites. E-commerce experts said: China's B2B alliance has followed the development trend of e-commerce specialization, screening and aggregating high-quality industry website resources, and opening up artificial barriers for information in various industry sectors. Through the application of alliance services, the majority of small and medium-sized enterprises can more easily and efficiently enhance their extensive exposure in the industry chain. The establishment of the China B2B Alliance has changed the history of the relatively fragmented, lack of horizontal connectivity and effective resource integration between China's major industry websites.
According to the person in charge of the alliance: "The alliance has been established for one month, and there are more than 100 members in the alliance, including the China Electromechanical Business Network, China Machine Tool Sales Network, China Radiator Network, China Building Materials Network, China Auto Parts Online, China Machinery Network, etc. The most well-known industry website. We plan to achieve the integration of 1000 excellent industry websites in 2010, and strive to promote the integration of various upstream and downstream industry chains, so that more enterprises can benefit from it."
According to the latest data, China's B2B alliance has been widely recognized and praised by many companies throughout the country, and the earliest batch of enterprises have achieved good results. An auto parts company official said in an interview: "China's B2B alliance can cover so many industries, helping us to open up the channel between the upstream and downstream of the industry, effectively increasing the network exposure of our company, which is the product we need most. â€
Vertical industry websites, as the main platform for centralizing industry information and publishing business information, have become an important way for small business e-commerce applications. China's B2B alliance effectively integrates the excellent resources in the industry and creates a new model of e-commerce services, which will surely become the commanding height of China's e-commerce development in the next decade.
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