The impact of a series of policies in 2011, this is a big test for export-oriented sanitary ware enterprises. Especially at the end of 2008, the entire industry encountered unprecedented difficulties. With the full support of the government, the domestic economy is gradually recovering. Although the property market has undergone severe regulation, but the affordable housing has filled the vacancy, all this seems to mean that the sanitary industry has also got rid of the predicament. However, we have developed the sanitary industry and it seems to have entered a new one. In the middle of the dilemma.
For Chinese ceramic sanitary ware companies, the next road will be full of hardships and bumps. In the past two years, I have often heard that many bathroom companies complain that the business is getting harder and harder to do, and they are more willing to recall the good old days: the dealers bring their cash to the factory to pick up the goods, while the foreign orders are high. Large quantities. The difficulty in doing business is precisely the verification of China's market economy development, and the inevitable performance of the Chinese market from immature to mature. No enterprise can ignore this kind of development and change, but can only keep pace with the times, actively understand the environmental changes and development laws of the market, adjust the strategic direction, and enhance the management level to adapt to future development.
By studying international brands and referring to the current pattern of the domestic market, there will be several trends in the future development trend of China's sanitary ware industry. First, there will be a few “comprehensive sanitary ware brandsâ€; the other will appear “ Professional brandâ€; there is also a brand of sanitary ware that may appear personalized.
From the perspective of brand development trends, the focus of the work of sanitary ware enterprises will change from “grade†to “image†to “positioningâ€. How to make your brand a representative symbol of a category will be a priority for the company. Corporate strategy will also become more important, and when developing a strategy, it will no longer “start from itselfâ€, and the first consideration will be “finding positioningâ€.
In the past 20 years, Chinese sanitary ware practitioners have created brilliant achievements, and the scale has become the world's number one, making a perfect annotation for Chinese manufacturing. In the years to come, Chinese sanitary ware companies will build high-quality brands as their development goals. Sanitary enterprises not only need industry experts, but also need marketing experts and brand experts. Positioning theory is a brand building tool that has emerged in recent years, which will promote the development of the bathroom industry.
For Chinese ceramic sanitary ware companies, the next road will be full of hardships and bumps. In the past two years, I have often heard that many bathroom companies complain that the business is getting harder and harder to do, and they are more willing to recall the good old days: the dealers bring their cash to the factory to pick up the goods, while the foreign orders are high. Large quantities. The difficulty in doing business is precisely the verification of China's market economy development, and the inevitable performance of the Chinese market from immature to mature. No enterprise can ignore this kind of development and change, but can only keep pace with the times, actively understand the environmental changes and development laws of the market, adjust the strategic direction, and enhance the management level to adapt to future development.
By studying international brands and referring to the current pattern of the domestic market, there will be several trends in the future development trend of China's sanitary ware industry. First, there will be a few “comprehensive sanitary ware brandsâ€; the other will appear “ Professional brandâ€; there is also a brand of sanitary ware that may appear personalized.
From the perspective of brand development trends, the focus of the work of sanitary ware enterprises will change from “grade†to “image†to “positioningâ€. How to make your brand a representative symbol of a category will be a priority for the company. Corporate strategy will also become more important, and when developing a strategy, it will no longer “start from itselfâ€, and the first consideration will be “finding positioningâ€.
In the past 20 years, Chinese sanitary ware practitioners have created brilliant achievements, and the scale has become the world's number one, making a perfect annotation for Chinese manufacturing. In the years to come, Chinese sanitary ware companies will build high-quality brands as their development goals. Sanitary enterprises not only need industry experts, but also need marketing experts and brand experts. Positioning theory is a brand building tool that has emerged in recent years, which will promote the development of the bathroom industry.
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