Expert analysis: wooden door business test water e-commerce to reduce costs

Since the beginning of this year, due to the impact of rising rents and the regulation of the property market, the troubled wooden door industry, in order to break through the bottleneck of the industry development, many wooden door businesses have transformed "touch the net", want to use e-commerce to create a new blood. The number of wooden door businesses has skyrocketed. Many companies have gathered their eyes on the network in the face of the current pressure. Many wooden door businesses have opened online shopping malls, and a new department has been set up to operate. The sales are not small, and the effect is obvious. The person in charge of Xianghe Wooden Door said: "Many companies attach great importance to e-commerce this year. Although there were 100 in the past, only a dozen of them are doing seriously." He predicted that by the end of the year, the number of online malls will double. This data has not yet been counted in C2C's ordinary Taobao shop. Xiaobian has nearly 1,000 shops on Taobao with wooden doors as keywords, and the products are nearly 80,000, which is enough to confirm the analysis of the responsible person of Xianghe Wooden Door. Cut costs to cater to the trend Industry insiders said that from the hypermarket to the online store, the wooden door shop can save the intermediate links of the traditional sales channels and reduce the operating costs. For example, the wooden door is multiplied by two or three times from the factory to the consumer. It is very normal, and the high intermediate circulation cost not only exceeds the consumer's tolerance, but also makes many wooden door enterprises feel pressure. After the 80s and 90s become mainstream consumer groups, the wooden door enterprises will face many new customers, and these future customers prefer online consumption. The person in charge of Tangmen Wood said: "In today's increasingly developed e-commerce, the impact of the network on the post-80s consumer groups should not be underestimated. In the era of online shopping and group purchases gradually spreading at the speed of light, wooden doors should also look to the future. Keep up with the times."

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