Wood floor industry status and development trend

China's wood flooring is a new industry that originated in the 1980s. With the rapid development of the national economy and the continuous improvement of people’s living standards, wood flooring has become a preferred material for the construction industry and thousands of households to decorate and decorate the ground, with its natural warmth, elegant elegance, cool winter, cool summer and comfortable footwork. Market demand showed a straight-up trend. By the mid-1990s, the wood flooring industry in China had developed rapidly. At present, it has formed a large industry with an annual output of more than 200 million square meters, an annual sales of about 30 billion yuan, and an annual growth of 20% to 30%, in the development of the national economy. It occupies an important position and is expected to grow at a rapid rate of 20% every year.

Although the wood flooring industry in China started late, the development rate is very alarming. After just 20 years, it has formed a variety of product structures with multiple specifications and multi-functions, as well as system supporting systems from production, sales, paving and after-sales services. .

At present, China's production of wood flooring is mainly divided into solid wood flooring, laminate flooring, solid wood composite flooring, bamboo flooring and cork flooring five categories, including solid wood flooring and laminate flooring has become the market's leading products.

Laminate flooring can be generally divided into two categories: laminate flooring with medium-high density fiberboard as base material and laminate wood flooring with particleboard as base material. In China, there are more than 500 enterprises with a certain scale of reinforced wood flooring, with an annual output of 120 million square meters, mainly distributed in Jiangsu, Shanghai, Guangdong, Fujian, Hunan, Hubei, Sichuan, Beijing and Liaoning. Prior to the mid-1990s, 100% of imported wood flooring was imported. With the continuous improvement of China's science and technology, 90% of the laminated wood flooring on the market is already a domestic brand, and some of them have been exported. Consumers in large and medium-sized cities prefer laminate flooring. The current consumer groups have expanded from large and medium-sized cities to small- and medium-sized cities and towns and villages. The development prospects are very promising.

It is understood that so far, China has more than 4,000 solid wood flooring companies, the annual output of up to 70 million square meters, mainly in Zhejiang, Jiangsu, Shanghai, Guangdong, Yunnan, Beijing and the Northeast and other places. Solid wood flooring belongs to the national industry. In order to protect our country's forest resources, 90% of our raw materials are imported. In the past two years, some solid wood floors have begun to export.

Solid wood composite flooring can be generally divided into three categories: solid wood composite flooring and multi-layer solid wood composite flooring. There are more than 100 wood composite flooring companies in China with an annual output of about 22 million square meters, which are mainly distributed in the northeast, Beijing, Tianjin, Shandong, Guangdong, Yunnan, Zhejiang and Jiangsu. Most parquet companies import advanced production equipment from countries such as Germany, Finland, Italy, and Japan. The technology is high and the degree of automation is high. Solid wood composite flooring is mainly export-oriented, three-story solid wood composite flooring mainly exported to Europe and the United States, multi-layer solid wood composite flooring mainly exported to Japan, South Korea and Southeast Asia and other places, in the past two years began to sell to the domestic.

Bamboo flooring can generally be divided into two categories of bamboo flooring and bamboo flooring. There are more than 100 bamboo flooring companies in China with an annual output of about 4 million square meters, which are mainly distributed in Zhejiang, Jiangxi, Hunan, Guizhou, Fujian, Anhui, and Liaoning. Bamboo flooring originally originated in Taiwan, which also belonged to the national industry. Before the mid-1990s, it was mainly sold domestically. In the past two years, exports have increased significantly.

There are few cork flooring companies and they have not yet formed a scale in China. They are mainly distributed in the northeast and Shaanxi provinces. Most of the raw materials are imported, and their growth is slow.

The wood flooring industry is moving towards the “four modernizations” direction to develop product production standardization—standards are the scientific basis for the production and operation of enterprises. Any enterprise that does not follow the standard production and operation is not standardized. In the wooden floor 5 products, in addition to cork flooring, the relevant state departments have developed standards, including solid wood flooring, laminated wood flooring and solid wood composite flooring for the national standard, bamboo flooring industry standards, the current cork flooring product standards are being developed The standards for some products will be further subdivided and new standards will be set for emerging new products. Judging from the implementation of the standards, the overall situation is good. The quality of products and brand products of large and medium-sized enterprises is stable, and there is still a gap in the product quality of small-scale enterprises. According to incomplete statistics, the comprehensive qualification rate of wood flooring in 2003 was about 75%, of which the pass rate of solid wood flooring was about 65%, the pass rate of reinforced wood flooring was about 80%, the pass rate of solid wood composite flooring was about 75%, and the qualification of bamboo flooring was satisfactory. The rate is about 70%.

Standardization of business behavior - whether or not the business conduct standard reflects the overall level of the industry. According to the survey, some companies have over-emphasized product features, one-sided emphasis on certain indicators while ignoring other indicators. After the rectification of the relevant departments of the state in 2003, the “three nos” products and fake and shoddy products on the market have been significantly reduced.

Diversification of product features - As people's needs continue to increase and environmental awareness increases, new products that meet different classes, different needs, and different venues emerge in an endless stream.

After-sales service systemization - wood floor itself is a systematic project, product production is only completed one-third of the entire project, and the other two-thirds also have paving and after-sales service. In the past, companies were relatively lacking in this area, which is the main reason for the high rate of complaints against wooden flooring. China Forest Products Industry Association floor professional committee in 2003 to strengthen the guidance of enterprise after-sales service, the current large and medium-sized enterprises basically have a complete set of effective production, sales, installation and after-sales service system supporting system.

Wood flooring industry to take the road to large-scale quality As China's accession to the World Trade Organization and the 2008 Olympic Games is approaching, people have higher and more stringent requirements for the variety, function and use of wood flooring, plus the country's new residential The drastic increase in the number of decoration and decoration projects such as renovation of old houses has provided the wood flooring industry with broad prospects for development. This requires the China Forest Products Industry Association Floor Professional Committee to correctly guide enterprises in the development of new products, large-scale operations and branding. In many other areas, a healthy development path has emerged. In the future, the development trend of China's wood floor industry is - to the diversity and functional orientation of the species. With the improvement of people's awareness of wood floors, different places, environments, and regions are applicable to different colors, specifications, functions, uses, etc. The demand for wood flooring has been growing. People's needs are the development direction of the wood flooring industry. Currently, wood floorings such as flame-retardant, sterilizing, anti-static, moisture-proof and waterproof, geothermal heating, noise reduction, and stadium-specific have emerged. Constantly adjust the product structure, increase the content of science and technology, to meet the needs of people.

Standardize the market and guide enterprises to develop in a direction of scale China's wood flooring industry has been developing over the years. The number of companies has been increasing and the scale of operations has been expanding. However, there are still some small businesses that neither focus on self-construction and product quality, nor focus on brand building. Affected the healthy development of the entire industry. In order to standardize corporate behavior, purify the market environment, and protect consumer rights, relevant state departments will implement a production license system for wood flooring products, raise industry access thresholds, increase the proportion of exports according to national industrial policies, and adopt specialty stores. Building materials supermarkets, exhibition economy and online marketing and other ways, to seize the domestic and international markets.

Create brand-name companies, take the road to branding China's wood flooring industry at this stage is more small and medium-sized enterprises, fewer well-known brands, lack of international competitiveness. Therefore, it is imperative for enterprises to increase their technological content and take the road to branding. After just over 20 years of rapid development, the wooden floor industry in China has begun to take shape, and it occupies a certain proportion in the national economy, which has attracted the attention of the relevant state departments. In the future, the floor professional committee of the China Forest Product Industry Association will give full play to its role of guidance, organization, coordination, and service to guide the healthy development of the company.