Design: Emphasis on creativity and characteristics
In recent years, consumers pursuing high-grade life have increasingly higher demands on furniture, not only emphasizing personalization, but also paying more attention to the overall artistry brought to home life. People like to add more independent creativity and characteristics to furniture design to achieve the effect of beautifying the living room. The bedroom as the core "zone" of life is the place where people spend the most time every day, so they will spend more time thinking about home decoration. As the core furniture of the living room, the overall wardrobe is favored by consumers who pursue trendy and fashionable high-grade life by virtue of personalization and good storage function, as well as the reasonable use of the room space and the perfect combination with other furniture.
From the perspective of the wardrobe market in 2010, there is a diversified and distinctive development trend in the overall wardrobe industry in China. The product design is characterized by the combination of European and American styles and Chinese styles. In the past, the overall wardrobe design emphasized functionality and style appearance, and more practicality. In the past two years, there have been some changes. On the basis of emphasizing personalization and functionality, product design has also added more independent creativity and characteristics, fully reflecting the owner's status and quality of life, and cultural cultivation. Whether other furniture can form a unified style to achieve the effect of integration and beautification of the living room.
In 2011, the overall wardrobe design will put more emphasis on creativity and characteristics, and will incorporate more Chinese ethnic cultural elements to increase the cultural connotation of the product.
Details: embodying humanistic care
In the overall wardrobe market in 2010, some of the more active and stronger enterprises have played the "smart, environmental protection, fashion" brand. And in the design of new products, a large number of new production processes, technologies and advanced design concepts are used to cater to the current consumer trend of pursuing personalized fashion trends and satisfy their consumer needs. These new products not only have more prominent features, but also make consumers more convenient and simple to use and maintain, reflecting humanized care; in the design of the product, a lot of Chinese and foreign classical cultural elements have been integrated into it, highlighting the user's culture Taste and cultural connotation.
Product design emphasizes diversification in style and style, and more emphasis on handling details. For the design of clothes hangers, in addition to ordinary clothes rails and hangers, rotating hangers, pull-down hangers, clothes rails with lighting functions, etc. are added; for the design of trouser racks, the foundation of traditional racks is retained On the top, professional trouser racks are also designed, in addition to tie racks, belt racks, etc., the details of the treatment are meticulous. Many designers have also designed underwear drawers separated by squares, drawer panels with hanging keys and trinkets, etc., which embodies humanized care everywhere.
Judging from the design trends in 2010, in 2011, "low-carbon, environmentally friendly, and fashionable" will become a highlight of the enterprise, and will be fully utilized, while paying more attention to the handling of details.
Plate: leather and wood grain become mainstream
By observing the overall wardrobe market in 2010, it is not difficult to find that there have been some changes in the use of panels by companies-more emphasis on the quality of materials. In the use of materials, some well-known brands have adopted materials of good quality, and some companies even regard material selection as their core competitive advantage. As a newcomer in the industry, Aiyige attaches great importance to the quality of the products' plates, and chooses high-quality plates to ensure the quality of the products.
The AIIG believes that only high-quality plates can produce first-class products. At present, the environmental protection index of the plate selected by Ai Yige reaches E1 level, low carbon and environmental protection; the frame adopts high-tech aerospace aluminum-titanium alloy frame, and the quality is more guaranteed; the pulley uses imported high-precision pulley, and the service life can reach 100,000 times At the same time, we also strictly control the quality of each production process, and ensure product quality from the aspects of material selection and production technology. Therefore, Ai Yige's progress is not long, but the market recognition and recognition of products continue to improve, and are deeply trusted by consumers.
Judging from the market development situation in 2010, in 2011, the quality of product sheets will become a major selling point and the key to increasing sales.
Some organizations believe that in 2011, cortex and wood grain board will become the mainstream. The original wood grain design spread from the floor to the furniture, and now the integrated wardrobe also follows this simple, natural element. The color and luster of the wood grain is shocking and deep. The atmosphere, boldness, randomness and no lack of elaboration, there is power in the silence.
Trend: the integration of wardrobe and furniture
The integration of the whole wardrobe and furniture is also the development trend of the whole wardrobe industry in recent years. The whole wardrobe and other furniture use the same material and color materials. At the same time, they are cleverly designed to perfectly match the whole wardrobe with other furniture to achieve a seamless effect.
In the past two years, the “post-80s†people have gradually become residential buyers. "Post-80s" consumers have higher requirements for home improvement, more personalized, more modern, and more emphasis on creativity and characteristics; at the same time, due to economic conditions, this part of consumers will not have too much home space. Space layout planning and multifunctional furniture design have become their first choices. Therefore, in order to cater to the needs of these consumers, companies will launch products that are suitable for them, and designers must fully consider these issues in the design process.
In 2011, the integration of overall wardrobes and furniture will become a popular trend. Powerful enterprises should consider long-term development, integrate resource advantages, and develop in the direction of wardrobe and furniture integration.
As a new industry, the overall wardrobe has a large market space and has now entered a stage of rapid development. In the course of the interview, the vast majority of companies and dealers said that the wardrobe market will enter a period of rapid development in the next two or three years; coupled with the strong demand for housing, the real estate industry will be "hot" for at least 10-15 years. With the continuous expansion of the consumer group pursuing a high-quality life, it will effectively promote the expansion of the home improvement market demand, creating a good space for the rapid development of the overall wardrobe industry.
Judging from the trend of the overall wardrobe market in 2010, the following characteristics will emerge in the development of the wardrobe market in 2011: product design emphasizing creativity, characteristics and details; details processing reflects humane care; more careful selection of panels, leather and wood grain become mainstream ; The integration of wardrobe and furniture will become a development trend. Enterprises should cater to market trends, adapt to the current situation, and launch products that meet market demand.
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