Tracking and reporting on China's machine tool industry has been five or six years. During this period, the reporter found that the thinking of industry executives has changed a lot. They pay more attention to the change of relationship with customers. They believe that the value of users is higher than the value of enterprises. Only by deeply understanding the needs of customers, innovating products and serving them can win the market and enable enterprises to survive and develop.
Give two examples.
First, when interviewing the largest Shenyang Machine Tool Group in China, Guan Xiyou, the chairman of the group, told reporters that customer-oriented is the company's business philosophy. The company's new product development model is also to first research the customer's actual needs and acceptable price range before starting research and development.
Second, Cui Zhicheng, director of Beijing No. 1 Machine Tool Plant, told reporters that in 2005, Beiyi had launched the first nine-axis five-link turning and milling combined machining center with complete independent intellectual property rights in China. Special reports have been made, but unfortunately, the product has not yet been mass-produced. The reason is that Cui Zhicheng believes that there are two aspects. First, the enterprise marketing is not done enough. Second, the product may be ahead of schedule, and the customer accepts a process.
Cui Zhicheng said that in the future, they will optimize this product to make its interface simpler and more convenient to operate, and split some functions according to different user needs.
Therefore, it is not difficult to see that our industry companies have strengthened their customer-centric philosophy.
However, in the past, most of China's machine tool industry was state-owned enterprises. Due to the long-term influence of the planned economic system, most of the enterprises were mainly based on me. What is easy to produce; what to sell and what to sell, not to actively serve customers, but to adapt the market. Yourself. In this way, the opportunity brought about by the rapid development of China's industrialization has been lost, and it is in a weak position in the market competition.
Guo Chongqing, a fellow of Tongji University, believes that the machine tool industry is a manufacturing industry that provides capital goods to the manufacturing industry. It should be an intermediate input production service industry. It should not only provide producers with a tailor-made product, but should also be a whole. The optimal solution, a "product-service" package. This must have a shift in industry attributes and customer-centric marketing concepts.
This reporter seems to understand why Shenyang Machine Tool has to change a machine tool that has been produced for nearly 40 years into a one-button automatic machine tool. This is not only an optimization of a product, but also an extension of thinking.
As the machine tool industry enters mass production, with the ever-expanding range of high-performance machine tools, it is possible to start a beginner's feasibility operation or remote operation through remote operation. That is to say, the requirements for operator proficiency are gradually reduce.
In fact, since it is difficult to find skilled people in the general labor market in recent years, the requirements for equipment to be operated by simple training are put forward.
Therefore, it is not difficult to understand why the demanders of machine tools are more interested in enterprises that have the comprehensive ability of the system and can provide a complete solution of "system integration enterprise" or "service delivery".
This includes that machine tool users will be required to provide complete service and support throughout the life of the equipment, and that such service activities and engineering assistance functions will account for a significant portion of the total revenue of machine tool companies. This will be a new business model that will change the low profit margins that are caused by the brutal price competition when machine tool companies sell standard standard equipment.
From this point of view, the boundaries between manufacturing and service industries are becoming more and more blurred and the relationship is getting closer. The positioning of the machine tool industry should not only be the equipment manufacturing industry, but also the integration of manufacturing and service industries.
Give two examples.
First, when interviewing the largest Shenyang Machine Tool Group in China, Guan Xiyou, the chairman of the group, told reporters that customer-oriented is the company's business philosophy. The company's new product development model is also to first research the customer's actual needs and acceptable price range before starting research and development.
Second, Cui Zhicheng, director of Beijing No. 1 Machine Tool Plant, told reporters that in 2005, Beiyi had launched the first nine-axis five-link turning and milling combined machining center with complete independent intellectual property rights in China. Special reports have been made, but unfortunately, the product has not yet been mass-produced. The reason is that Cui Zhicheng believes that there are two aspects. First, the enterprise marketing is not done enough. Second, the product may be ahead of schedule, and the customer accepts a process.
Cui Zhicheng said that in the future, they will optimize this product to make its interface simpler and more convenient to operate, and split some functions according to different user needs.
Therefore, it is not difficult to see that our industry companies have strengthened their customer-centric philosophy.
However, in the past, most of China's machine tool industry was state-owned enterprises. Due to the long-term influence of the planned economic system, most of the enterprises were mainly based on me. What is easy to produce; what to sell and what to sell, not to actively serve customers, but to adapt the market. Yourself. In this way, the opportunity brought about by the rapid development of China's industrialization has been lost, and it is in a weak position in the market competition.
Guo Chongqing, a fellow of Tongji University, believes that the machine tool industry is a manufacturing industry that provides capital goods to the manufacturing industry. It should be an intermediate input production service industry. It should not only provide producers with a tailor-made product, but should also be a whole. The optimal solution, a "product-service" package. This must have a shift in industry attributes and customer-centric marketing concepts.
This reporter seems to understand why Shenyang Machine Tool has to change a machine tool that has been produced for nearly 40 years into a one-button automatic machine tool. This is not only an optimization of a product, but also an extension of thinking.
As the machine tool industry enters mass production, with the ever-expanding range of high-performance machine tools, it is possible to start a beginner's feasibility operation or remote operation through remote operation. That is to say, the requirements for operator proficiency are gradually reduce.
In fact, since it is difficult to find skilled people in the general labor market in recent years, the requirements for equipment to be operated by simple training are put forward.
Therefore, it is not difficult to understand why the demanders of machine tools are more interested in enterprises that have the comprehensive ability of the system and can provide a complete solution of "system integration enterprise" or "service delivery".
This includes that machine tool users will be required to provide complete service and support throughout the life of the equipment, and that such service activities and engineering assistance functions will account for a significant portion of the total revenue of machine tool companies. This will be a new business model that will change the low profit margins that are caused by the brutal price competition when machine tool companies sell standard standard equipment.
From this point of view, the boundaries between manufacturing and service industries are becoming more and more blurred and the relationship is getting closer. The positioning of the machine tool industry should not only be the equipment manufacturing industry, but also the integration of manufacturing and service industries.
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