Where does the good product selling point come from? The answer to Shiyou Floor is: from the actual market demand. This flooring company is accustomed to launching new selling points in the industry. After launching the "titanium crystal face" in the industry and setting off a wave of floor surface innovation, it also launched the "net aldehyde E0" floor on the eve of May 1 this year. This time, the world friend attributed the selling point to two words: health.
Five years ago, the homogenization of flooring products became more and more serious. Even most people thought that the solid wood flooring was very simple. When the products could only be "liked", Shiyou told the world that the floor was actually based on the "titanium crystal face" technology. It can also be "such wear-resistant, scratch-resistant". After five years of market storms, titanium crystal has become a brand, and even become synonymous with good solid wood flooring. Despite the rise of the surface market, the variety of face names is dazzling, but the efforts of these followers seem to be ineffective, and most people can remember the titanium face.
Despite this, Shiyou understands that only by being brave in innovation, daring to challenge, and grasping the market can it be invincible in the competition. In recent years, people's attention to health has been increasing, and the new concept of healthy and environmentally friendly home has gradually gained popularity. From the perspective of the floor, the formaldehyde content and release amount have become an important measure for people to purchase the floor. Shiyou Floor once again grasps the changes in market demand, and timely launches the “net aldehyde E0†floor, trying to scrape the lead for the consumption of solid wood composite flooring. A new wave of health.
For the "net aldehyde E0" solid wood composite flooring that has received much attention, the author is responsible for the research and development personnel responsible for the product, including the National Quality Supervision and Inspection Center for Wood-based Panels and Wood Bamboo Products, Shanghai Building Materials and Components Quality Supervision and Inspection Station, Zhejiang. The provincial forest product quality inspection station, the State Forestry Administration Nanjing artificial board quality supervision and inspection station and other domestic authoritative quality inspection agencies have seen the test report, "net aldehyde E0" solid wood composite floor formaldehyde emission is only the national highest standard E1 1/3 of (≤1.5mg/L), and its various indicators also meet or exceed the national quality standards, "net aldehyde E0" solid wood composite flooring is currently the superior environmental protection performance of solid wood composite flooring.
The person in charge also said that in the future of product development and design, Shiyou will focus on modern consumers' emphasis on healthy consumer psychology, and regard low-carbon energy conservation, antibacterial and antibacterial, and protection of human health as the main direction of development.
After the May Day, the growth of the sales of “net aldehyde E0†solid wood composite flooring across the country proved that Shiyou is correct in the direction of refining new selling points. Jiang Baisheng, director of marketing of Shiyou Floor, said that in the face of severe competition, the floor enterprises are only full. On the basis of understanding the market demand and grasping the development trend of the whole industry, and then using the technology to develop suitable products, the company is expected to obtain the next step of development.
In the face of the changing floor market, Shiyou always seems to be able to extract new selling points to open the breakthrough. The strength of its brand marketing and the grasp of the timing of the company's top management are the key to World's leading market.
Once again, Shiyou has seized the key point of "health" and started to exert strength. It is still unclear whether we can quickly win market resonance. But in addition to cost performance, consumers' needs for floor health and safety are almost eternal, so one can be sure. The "healthy card" of Shiyou will not be out of date for a long time.
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