China's wearable hardware equipment market is huge

With the gradual emergence of the global wearable device market, China's wearable device market will also usher in rapid growth, and the Chinese market will gradually become the core of the global wearable device market. However, the current variety of products still has a considerable distance from the lives of the general public. In particular, there are still many key issues in the three aspects of product hardware, application services, and user acceptance. These will directly affect the future of China’s wearable devices. universal.

Domestic manufacturers' competition for wearable devices has attracted widespread attention from the trademark application of the Samsung Smart Watch "GEAR" to the launch of "Google Glass", and to Apple's "iWatch Watch" related patents. The concept of "wearable device" IT giants have been involved and have attracted much attention. As wearable devices are gradually becoming the newest hotspot in the global consumer electronics field, many domestic companies are also involved in this area.

Shanda recently launched the GEAK Smart Watch and the GEAK Lord of the Rings. Baidu Eye, which is similar to Google Glass, was also tested by Baidu Eye. The just-concluded 2013 China International Information and Communications Exhibition also opened a wearable area.

Yulong Coolpad recently released a watch in Beijing. Compared to Samsung's Super Watch, this watch does not have a phone call function. Its core technology lies in a mobile phone content management and interactive function based on the Bluetooth transmission protocol. Zhang Guangqiang, vice president of the company, explained that the core function of this watch is mainly to solve the user's "repeatedly open the screen to view the phone" trouble, users only need to look at the watch, we can see who sent a new message. In addition, the watch will also integrate running calculators, sleep quality detection and other functions.

In addition to Coolpad, Lenovo, ZTE and other domestic manufacturers are quietly developing technology for wearable devices. ZTE’s financial report recently announced that “wearable computing devices are one of the development directions of future mobile terminals.” Glasses, wristwatches and wristbands are more portable and acceptable. Users can wear glasses for 24 hours to obtain information at any time. Help people to complete related matters without having to hold hands on mobile phones and tablets, even if these products have been made very thin and light.

The era of wearable devices is approaching As traditional computers gradually fade out of the market, smart phones and tablet computers may face the same future. Transformation has become an important direction for public companies to solve this “crisis theory”, and the broad prospects for wearable devices will undoubtedly allow manufacturers. We see this direction. According to HIS, the US information consulting company, 2016 wearables will reach 39 million to 170 million units. Credit Suisse predicts that in the next two to three years, the wearable device technology market will grow from the current US$3 billion to US$5 billion to US$30 billion to US$50 billion.

With the gradual emergence of the global wearable device market, China's wearable device market will also usher in rapid growth, and the Chinese market will gradually become the core of the global wearable device market. According to statistics, in 2012 China's wearable device market reached 2.3 million units of various devices, and the market size reached 610 million yuan. It is estimated that by 2015 China's wearable device market will exceed 40 million units, and the market scale will reach 11.49 billion yuan.

At present, the development of the information society is proceeding at an unprecedented speed, and emerging industries represented by mobile Internet, cloud computing, and big data are presenting a trend of convergence and development, and the vertical integration trend of the industry chain is becoming increasingly apparent. As the client carrier of information interaction, the smart terminal is the main entrance to the network, and it is the key to the integration of the international IT giants to integrate their own resources, snatch customers, and enhance their competitive strength in the context of converged industries. Especially for platform-level enterprises, terminal products have become the most important part of their business landscape. From Microsoft’s acquisition of Nokia, Apple’s enhanced end product architecture and extension of the end product line, to Facebook’s launch of its own brand of end products, evidence. Therefore, in the future, with the growth of smart wearable device users, smart wearable devices will continue to be regarded as one of the most important web portals in the smart terminal market.

Wearable devices need to cross three barriers. Although a large number of wearable devices are available, there are still some distances from the lives of popular users. In particular, there are still many key issues in the three aspects of product hardware, application services, and user acceptance. , directly affect the popularity of wearable devices. If you do not solve this problem, the wearable device is afraid of "flashy" name.

First of all, the battery life needs to be improved. The gradual maturity of the overall hardware technology of smart wearable devices has already lowered the barriers to entry in the industry, but battery-related technologies are still the most critical and weak link in hardware technology and urgently need to be broken. On the one hand, currently mainstream smart wearable devices mainly focus on glasses and wristwatches. Such a product form greatly limits the capacity of the battery, and the battery miniaturization technology is still in short supply; on the other hand, smart wearable devices must have a large number of loads. The interactive ability of data and information, and the power consumption during the process of information and data interaction is huge, which is bound to impose higher requirements on battery power optimization and endurance, but the performance of current products in this area is far from satisfactory.

Second, the lack of killer applications. The lack of "killer" applications smart wearable devices, it is difficult to attract public users, buyers mostly "technology enthusiasts". In addition, smart wearable devices are mostly based on single-purpose application services, lacking the ability to integrate multiple types of integrated application services such as video, camera, navigation, shopping, communication, and the like, and have low adherence to users.

Finally, consumers use the habit of training. Smart wearable devices can bring “freshness” to users, but the high price and low usage rate make it difficult for users to feel “value for money”. Popular users are less enthusiastic about buying products. In addition, the functional applications of the currently listed smart wearable devices have a low degree of fit with the user's conventional needs and cannot meet consumer expectations for smart wearable devices. More users tend to use familiar smart terminal products.