Known as the weather vane of the hardware industry, it has made outstanding contributions to the brand building of Chinese hardware companies and foreign trade. The 2011 China International Hardware Show event is more colorful and highly targeted. CIHS is positioned to “build a 'market-oriented and technology-oriented' service platform for the healthy development of the industryâ€, emphasizing the balanced development of the domestic and foreign trade markets and guiding enterprises to “walk on two legsâ€. So far, China International Hardware Show will achieve the industry's expectations and our own high goals, and once again become the most important trading and network platform in the hardware industry at home and abroad. More than 1,000 overseas buyers have booked on our website to participate in this year's CIHS. This figure makes us believe that there will be more overseas visitors to participate in the 2011 China International Hardware Show. Under the double squeeze of high operating costs and difficult to increase operating income, the operating profit of hardware companies can be said to be “thin and thinâ€, and some are even in a state of loss management. The pain of logistics, for most hardware industry participants, the complicated domestic market pattern brings a broad market space to the enterprise, but also poses a major problem for the warehousing and logistics of the enterprise. The logistics cost is high and difficult. It has become a difficult problem for all hardware companies. The product lacks a platform for good display. Most companies have insufficient product development and innovation capabilities, which leads to extremely serious plagiarism and imitation in the industry. Serious product homogenization has occurred, and the core competitiveness of each enterprise cannot be discussed. Many Businesses who want to make breakthroughs in this area are also weak and have a hard time. The pain of financing, for most hardware companies, the size of small and medium-sized enterprises makes enterprise financing extremely difficult, and it is difficult for enterprises to achieve effective breakthroughs in product development, brand and market development. Although Zhejiang and Guangdong officials have refuted the saying that “small and medium-sized enterprises have closed downâ€, the problems of financing difficulties and brand building for SMEs have once again attracted people’s attention. This year is the first year of the 12th Five-Year Plan. The development of all aspects of social economy in the next five years has received much attention, and the hardware industry is no exception. In view of the fact that most of the domestic hardware industry is small and medium-sized enterprises, enterprises have encountered difficulties in financing, raw material costs, labor shortages and other difficulties while intensifying transformation and upgrading. At the same time, Jiangsu, Zhejiang and the Pearl River Delta have seen the collapse of manufacturing. Most businesses are vulnerable to the trivial business, it is difficult to understand more industry information, market dynamics, it is difficult to open up new market space, and its business situation has not changed for many years, which is also the development dilemma faced by many businesses. The pain of the brand, most of the production enterprises and hardware market are currently unable to provide sufficient and effective management and resource support for the business, and the scarcity of the real strong brand makes it difficult for most businesses to find the management pillars supported by them. It is in a state of single-handedness, and it can only operate some low-end and mid-end brands, which is difficult to develop. Eight of the world's leading retailers including Wal-Mart, Carrefour, Home Depot, Kingfisher Group, LGSourcing, Leroy Merlin, Saint-Gobain, Metro, etc. will participate in the procurement of China International Hardware Show every year. Among the more than 2,400 exhibitors at the '11 China International Hardware Show, hardware products manufacturers will account for more than 90%. In addition to promoting the global influence of China International Hardware Show through the channels of Cologne International Exhibitions, CIHS has further strengthened its cooperation with the hardware industry in Europe, North America, Australia and the Middle East. Through online promotion and invitations sent out, we believe that this year's China International Hardware Show will attract more overseas buyers than ever before. However, the embarrassing situation of the hardware industry also brings us the idea of ​​innovation and breakthrough - who can solve the problems of enterprises, markets and businesses, then who can drive the industry out of the dilemma and break through the bottleneck. In response to the above mentioned problems, some useful attempts have been made in the industry and attempts have been made to solve the existing problems. The 11th China International Hardware Show (CIHS), which will open on September 21st, is ranked as the second largest hardware exhibition in the world. After 10 years of cultivation and growth, China International Hardware Show has become the largest in the entire hardware and DIY industry in Asia. Trade fair. CIHS is a unique trade fair that provides a comprehensive overview of the latest products and services for professional traders and buyers from the tool, DIY and construction hardware, safety, locks and accessories industries. Three Taiwan Associations: Taiwan Hand Tool Manufacturers Association (THMA), Taipei Importers and Exporters Association (IEAT), and Taichung Import and Export Chamber of Commerce (TIECC) will continue to bring more than 100 CIHS2011 to nearly 2,000 square meters of booths Taiwan exhibitors. In addition to the pavilions of these countries and regions, we will also invite overseas individual brands in nearly 20 countries and regions including India, the United States, Canada, Italy, the United Kingdom, Japan, South Korea, Singapore, Mexico, and Hong Kong. After the slow development of the global economic crisis that broke out two years ago, this year I saw the growing interest of overseas hardware manufacturers in the Chinese market. The German pavilion, supported by the German Tool Manufacturers Association (FWI), has confirmed its participation, with 10 exhibitors covering a total area of ​​120 square meters. At the same time, the Italian pavilion will return to China International Hardware Exhibition with an area of ​​90 square meters after one year of absence. Since the financial crisis in 2008, hardware companies have been baptized by the financial crisis, facing a new competitive situation and a severe living environment. The domestic hardware industry has been striving for breakthroughs and innovations in the industry. The third is technological innovation, focusing on the transformation and upgrading of traditional industries. However, looking at the current hardware industry, the status quo is still the same: the status quo of extensive management is still small, multi-, weak, and scattered; the status quo of product homogenization and low-level repetitive labor has not been improved; The difficulty is indeed bigger than before. Small and well-managed SMEs pay more attention to innovation. First, focus on brand innovation; second, tap the potential inward, pay attention to management model innovation; low-cost competition between peers is still the mainstream of industry competition; enterprises that truly realize the transformation from foreign trade production to brand marketing are insignificant; industry concentration Very low, lacking a real strong brand and so on. These problems can be said to be deeply painful for participants in the hardware industry. In order to better implement the relevant resolutions of the 12th Five-Year Plan to establish a brand in the hardware industry, and also to showcase the new highlights and new changes of the 2011 China International Hardware Show, further expand the China International Hardware Show in the industry and global influence, China The Hardware Products Association and Germany Cologne Exhibition China Co., Ltd. jointly host the "BestofChina (hereinafter referred to as BOC) China Hardware Excellence World" project, which is managed by China International Hardware Show e-commerce and buyer data management partner - Weiwan.com Undertake. This event will help leading enterprises in the hardware industry and explore the international and domestic markets. Some new live events are added each year to become the biggest highlight of China International Hardware Show. The six major activities in previous years include: "China Real Estate Industry and Related Industry Development" Summit Forum, "China Hardware New Product Exhibition and Conference", "China Kitchen and Bathroom Product Innovation Design Competition", "Annual Lock Network New Product Display and Release", " The cutting and polishing application technology forum and the "fastener product procurement meeting" have been concerned by the industry.
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