The editors are one of the five major coal enterprise groups in Shanxi Province. They have always been a dazzling star in the coal field in China during more than half a century of development.
The first decade of the new century was the decade in which the Lu'an Group had the fastest growth and greatest change, and it was the decade in which the economic development of the company had created brilliant achievements. In the past decade, the Chun'an Group has emerged a large number of advanced models that are scientifically developed and made new. Luan Solar Energy, as a transitional and cutting-edge company in Shanxi Province, is a wonderful work of these typical examples and is a dazzling new star rising from the Three Kingdoms. During the construction and development of Lu'an Solar Power, Lu'an Group always adheres to the principle of emancipating the mind, taking transformation as the main line, catching up with the development as the strategy, and striding over the development as the goal, and striving to create a new transitional development in Shanxi Province Highlands. Recently, Zhou Shuisheng, the general manager of Lu'an Solar Energy, accepted an exclusive interview with this newspaper.
China Energy News: In 2011, Luan Solar has just entered the third year of development. As an emerging company, what competitive advantages does your company have in the domestic PV market?
Zhou Shuisheng: Since its establishment in May 2009, Luan Solar has been adhering to the philosophy of “pursuing excellence, technological innovation, green and low-carbon, and achieving the futureâ€. It has advanced thinking and scientific decision-making, overcoming difficulties and taking only one year to complete. , to complete the construction tasks of the first phase of the project safely and efficiently, and to form a photovoltaic company integrating R&D, production, engineering, trade, and sales. The main products are crystalline silicon rods, silicon ingots, silicon wafers, solar cells, and photovoltaics. Components and photovoltaic power generation systems have achieved advanced performance and quality.
Struggling to be the first is the consistent character of Chun'an. In the era of the transformation and development of the times, the vertical integration of photovoltaic silicon industry has great potential. During the "Twelfth Five-Year" period, Chun'an High Purity Silicon Industry? The solar energy integration industry needs to build 400,000 tons/year of PVC - 60,000 tons/year of industrial silicon - 10,000 tons/year of high-purity polysilicon - 1GW/year of vertical integration of solar energy industry chain, forming a distinctive security feature Upstream and downstream integrated photovoltaic industry base with international influence. The complete industrial chain of high-purity silicon and solar energy integration parks has the characteristics of the development of circular economy, superposition of various development advantages, and broad prospects for development.
China Energy News: At present, the market for the entire photovoltaic market is relatively sluggish. How does Zhaoan Solar respond to this phenomenon?
Zhou Shuisheng: At present, the difficulties faced by the photovoltaic market are caused by a variety of reasons. On the one hand, in the past, the photovoltaic market was hot and did not change the "two ends out" deformed structure of the domestic photovoltaic industry. With silicon materials outside, the most lucrative profits of the photovoltaic industry chain have been captured by a few large companies in the world; the application of photovoltaic products outside the market is vulnerable to fluctuations in the international market. Since the financial crisis, the difficulties faced by domestic photovoltaic companies can be said to be an outburst of the entire industry. On the other hand, in recent years, domestic large and medium-sized enterprises have launched photovoltaic projects, and the production capacity has been released in these two years, which has aggravated the reversal of supply and demand in the photovoltaic market.
However, in the long run, as a representative of the new energy industry, the prospects for the development of the photovoltaic industry are very bright, and the current excess production capacity is only a phased surplus. If we look at it from another point of view, this winter market is a "crisis", it is a "machine." With the decline in the cost of each link of the photovoltaic industry chain, especially the drop in the price of polysilicon, the cost of terminal photovoltaic power generation will be substantially reduced. The photovoltaic generation price online is no longer a dream. In the next few years, the global photovoltaic market will be large. It may exceed our imagination.
China Energy News: As a newly-entered enterprise, Luan Solar plans to deal with the "winter" of the photovoltaic market.
Zhou Shuisheng: For the "cold winter" of the market, Panan Solar has full confidence. First of all, confidence comes from Luan's full industrial chain advantage. The high-purity silicon/solar industrial park that our group is building has realized industrial silicon smelting—high-purity polysilicon extraction—integration of solar cell and module production, fundamentally changing the unfavorable situation of silicon material supply to the market and achieving The interlocking production chain can achieve the lowest cost, the best profit, and maximize the industrial efficiency. Second, Luan Solar has sufficient capital protection. At the beginning of this year, the group company just gave us an additional 700 million yuan in capital, and the company’s capital was increased from 400 million yuan to 1.1 billion yuan, which injected vitality for the development of our company. The willingness of banks to lend to our company's projects is also relatively strong. Follow-up construction funds are sufficient. Thirdly, we have adopted the most advanced battery production technology in the world and mastered the core production technology. The average conversion efficiency of the single-crystal solar cells produced can reach 18.7%, and the average conversion efficiency of polycrystalline cells is about 16.6%. The indicators have reached the technological level of similar products of world-class companies.
The winter of the PV market has brought certain pressure on the development of Luan Solar. However, pressure is the driving force. In order to achieve sustainable development, enterprises must ultimately rely on reducing costs, improving quality, and continuing technological innovation. We will continue to improve the company’s core competitiveness, accumulate strength in the winter, and seize market opportunities in the future.
China Energy News: Just now, you mentioned that during the “winter†period of the PV market, Luan Solar should be able to increase its potential. It is necessary to improve its market competitiveness through hard work. Can you talk about specific measures?
Zhou Shuisheng: The main measures we have taken are to increase our research and development efforts and maintain our technological leadership. Our company has established a photovoltaic R&D center in Changzhi and a photovoltaic laboratory in cooperation with Shanghai Jiaotong University Solar Energy Research Institute. Our R&D center will operate according to international conventions and attract world-class solar energy industry experts to cooperate in various ways. scientific research. The second is to improve internal management mechanisms and put detailed management into practice. On the one hand, we continuously improve and optimize the production process, strive to reduce the consumption of raw and auxiliary materials, save energy, reduce consumption, and reduce costs. On the other hand, we have made great efforts in product quality and cost control. While continuously perfecting the product quality control system and strictly controlling product quality, we have introduced a market mechanism in all production branch factories of the company and realized fine management by simulating internal market operation. The third is to continue to strengthen Lu'an solar brand construction and strive to open up the international market. Since the company was put into production, we have attached great importance to brand building. In order to become a modern enterprise in a true sense and to build an international Diane Solar brand, we have devoted great energy to applying for various international technical certifications and consistently adhered to international standards. To build a business. At present, we have obtained the European TUV Rheinland product certification and we are conducting UL certification, China Golden Sun certification and ISO9000 certification in the United States to clear the obstacles of opening the international market.
China Energy News: In the process of becoming bigger and stronger, Luan Solar has considered cooperation with industry peers. If there is such consideration, what are the criteria for selecting partners?
Zhou Shuisheng: We have always attached great importance to our exchanges and cooperation with our domestic and foreign counterparts. At present, our company has cooperated with Artes, Jingao, Jinglong, LDK, GCL, Linyang, Guodian Ningxia, Shaanxi Tianhong, Ningxia Yinxing, Taiyuan Tianneng, Germany Centress, Krannich Solar. Such well-known PV companies at home and abroad have carried out multi-faceted and multi-level cooperation. Now it is discussing with some of these companies the possibility of further deeper cooperation, including cooperation in all aspects of the industrial chain, so as to exert their respective strengths, achieve optimal combination of resources, and achieve the lowest cost and best quality.
In the current photovoltaic market, customers have put forward higher requirements for the quality and performance of photovoltaic products. In the downturn of the market, many small and medium-sized photovoltaic companies will be eliminated. The market-renowned large-scale photovoltaic companies also face tremendous challenges and tests. We have always believed that it is necessary for companies with market competitiveness and complementary advantages to “warm up†in the “winterâ€. Inside the door of our company, there is an eye-catching slogan - "Hand in hand and walk with giants". We sincerely hope that more talented people and companies can participate in the development of Luan Solar Power. Mutual benefit, mutual benefit development.
The first decade of the new century was the decade in which the Lu'an Group had the fastest growth and greatest change, and it was the decade in which the economic development of the company had created brilliant achievements. In the past decade, the Chun'an Group has emerged a large number of advanced models that are scientifically developed and made new. Luan Solar Energy, as a transitional and cutting-edge company in Shanxi Province, is a wonderful work of these typical examples and is a dazzling new star rising from the Three Kingdoms. During the construction and development of Lu'an Solar Power, Lu'an Group always adheres to the principle of emancipating the mind, taking transformation as the main line, catching up with the development as the strategy, and striding over the development as the goal, and striving to create a new transitional development in Shanxi Province Highlands. Recently, Zhou Shuisheng, the general manager of Lu'an Solar Energy, accepted an exclusive interview with this newspaper.
China Energy News: In 2011, Luan Solar has just entered the third year of development. As an emerging company, what competitive advantages does your company have in the domestic PV market?
Zhou Shuisheng: Since its establishment in May 2009, Luan Solar has been adhering to the philosophy of “pursuing excellence, technological innovation, green and low-carbon, and achieving the futureâ€. It has advanced thinking and scientific decision-making, overcoming difficulties and taking only one year to complete. , to complete the construction tasks of the first phase of the project safely and efficiently, and to form a photovoltaic company integrating R&D, production, engineering, trade, and sales. The main products are crystalline silicon rods, silicon ingots, silicon wafers, solar cells, and photovoltaics. Components and photovoltaic power generation systems have achieved advanced performance and quality.
Struggling to be the first is the consistent character of Chun'an. In the era of the transformation and development of the times, the vertical integration of photovoltaic silicon industry has great potential. During the "Twelfth Five-Year" period, Chun'an High Purity Silicon Industry? The solar energy integration industry needs to build 400,000 tons/year of PVC - 60,000 tons/year of industrial silicon - 10,000 tons/year of high-purity polysilicon - 1GW/year of vertical integration of solar energy industry chain, forming a distinctive security feature Upstream and downstream integrated photovoltaic industry base with international influence. The complete industrial chain of high-purity silicon and solar energy integration parks has the characteristics of the development of circular economy, superposition of various development advantages, and broad prospects for development.
China Energy News: At present, the market for the entire photovoltaic market is relatively sluggish. How does Zhaoan Solar respond to this phenomenon?
Zhou Shuisheng: At present, the difficulties faced by the photovoltaic market are caused by a variety of reasons. On the one hand, in the past, the photovoltaic market was hot and did not change the "two ends out" deformed structure of the domestic photovoltaic industry. With silicon materials outside, the most lucrative profits of the photovoltaic industry chain have been captured by a few large companies in the world; the application of photovoltaic products outside the market is vulnerable to fluctuations in the international market. Since the financial crisis, the difficulties faced by domestic photovoltaic companies can be said to be an outburst of the entire industry. On the other hand, in recent years, domestic large and medium-sized enterprises have launched photovoltaic projects, and the production capacity has been released in these two years, which has aggravated the reversal of supply and demand in the photovoltaic market.
However, in the long run, as a representative of the new energy industry, the prospects for the development of the photovoltaic industry are very bright, and the current excess production capacity is only a phased surplus. If we look at it from another point of view, this winter market is a "crisis", it is a "machine." With the decline in the cost of each link of the photovoltaic industry chain, especially the drop in the price of polysilicon, the cost of terminal photovoltaic power generation will be substantially reduced. The photovoltaic generation price online is no longer a dream. In the next few years, the global photovoltaic market will be large. It may exceed our imagination.
China Energy News: As a newly-entered enterprise, Luan Solar plans to deal with the "winter" of the photovoltaic market.
Zhou Shuisheng: For the "cold winter" of the market, Panan Solar has full confidence. First of all, confidence comes from Luan's full industrial chain advantage. The high-purity silicon/solar industrial park that our group is building has realized industrial silicon smelting—high-purity polysilicon extraction—integration of solar cell and module production, fundamentally changing the unfavorable situation of silicon material supply to the market and achieving The interlocking production chain can achieve the lowest cost, the best profit, and maximize the industrial efficiency. Second, Luan Solar has sufficient capital protection. At the beginning of this year, the group company just gave us an additional 700 million yuan in capital, and the company’s capital was increased from 400 million yuan to 1.1 billion yuan, which injected vitality for the development of our company. The willingness of banks to lend to our company's projects is also relatively strong. Follow-up construction funds are sufficient. Thirdly, we have adopted the most advanced battery production technology in the world and mastered the core production technology. The average conversion efficiency of the single-crystal solar cells produced can reach 18.7%, and the average conversion efficiency of polycrystalline cells is about 16.6%. The indicators have reached the technological level of similar products of world-class companies.
The winter of the PV market has brought certain pressure on the development of Luan Solar. However, pressure is the driving force. In order to achieve sustainable development, enterprises must ultimately rely on reducing costs, improving quality, and continuing technological innovation. We will continue to improve the company’s core competitiveness, accumulate strength in the winter, and seize market opportunities in the future.
China Energy News: Just now, you mentioned that during the “winter†period of the PV market, Luan Solar should be able to increase its potential. It is necessary to improve its market competitiveness through hard work. Can you talk about specific measures?
Zhou Shuisheng: The main measures we have taken are to increase our research and development efforts and maintain our technological leadership. Our company has established a photovoltaic R&D center in Changzhi and a photovoltaic laboratory in cooperation with Shanghai Jiaotong University Solar Energy Research Institute. Our R&D center will operate according to international conventions and attract world-class solar energy industry experts to cooperate in various ways. scientific research. The second is to improve internal management mechanisms and put detailed management into practice. On the one hand, we continuously improve and optimize the production process, strive to reduce the consumption of raw and auxiliary materials, save energy, reduce consumption, and reduce costs. On the other hand, we have made great efforts in product quality and cost control. While continuously perfecting the product quality control system and strictly controlling product quality, we have introduced a market mechanism in all production branch factories of the company and realized fine management by simulating internal market operation. The third is to continue to strengthen Lu'an solar brand construction and strive to open up the international market. Since the company was put into production, we have attached great importance to brand building. In order to become a modern enterprise in a true sense and to build an international Diane Solar brand, we have devoted great energy to applying for various international technical certifications and consistently adhered to international standards. To build a business. At present, we have obtained the European TUV Rheinland product certification and we are conducting UL certification, China Golden Sun certification and ISO9000 certification in the United States to clear the obstacles of opening the international market.
China Energy News: In the process of becoming bigger and stronger, Luan Solar has considered cooperation with industry peers. If there is such consideration, what are the criteria for selecting partners?
Zhou Shuisheng: We have always attached great importance to our exchanges and cooperation with our domestic and foreign counterparts. At present, our company has cooperated with Artes, Jingao, Jinglong, LDK, GCL, Linyang, Guodian Ningxia, Shaanxi Tianhong, Ningxia Yinxing, Taiyuan Tianneng, Germany Centress, Krannich Solar. Such well-known PV companies at home and abroad have carried out multi-faceted and multi-level cooperation. Now it is discussing with some of these companies the possibility of further deeper cooperation, including cooperation in all aspects of the industrial chain, so as to exert their respective strengths, achieve optimal combination of resources, and achieve the lowest cost and best quality.
In the current photovoltaic market, customers have put forward higher requirements for the quality and performance of photovoltaic products. In the downturn of the market, many small and medium-sized photovoltaic companies will be eliminated. The market-renowned large-scale photovoltaic companies also face tremendous challenges and tests. We have always believed that it is necessary for companies with market competitiveness and complementary advantages to “warm up†in the “winterâ€. Inside the door of our company, there is an eye-catching slogan - "Hand in hand and walk with giants". We sincerely hope that more talented people and companies can participate in the development of Luan Solar Power. Mutual benefit, mutual benefit development.
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