Foreign companies aggressively enter the Chinese market

China's sanitary ware industry has experienced very rapid market development in recent years. In particular, foreign brands have rapidly seized the market, causing entrepreneurs in the industry to be uneasy. All along, foreign investment in the production of sanitary ware products in China, often due to financial and technological advantages, can achieve a full range of products, rich in variety; in marketing, positioning high-end market, constantly eroding the Chinese market, ** China enterprise. In recent years, we have seen that due to the rise of Chinese companies, the Chinese sanitary ware market is being changed by individual foreign brands and the competition is even fiercer.

Plundering the Chinese Market with a Mature Business Model Before 2003, Kohler dominated the high-end sanitary ware market in China. During the period 2003-2007, TOTO emerged as a new force, forming a situation in which TOTO, Kohler, and American Standards were three pillars. At present, foreign brands active in the domestic market mainly include Japan’s Toto, Ina, American American Standard, Kohler, Moen, Derda, Germany’s Hansgrohe, Duravy, Leyi, GROHE, and Spanish music. Home, etc., while domestic brands such as Wrigley's sanitary ware, sales reached 1.2 billion yuan, can compete with TOTO and other international brands, the Chinese sanitary ware market by the individual foreign brands to control the market situation is changing, the competition is fierce.

It is reported that before entering the Chinese market, these foreign brands have experienced more than one hundred years of development and the business operation model has matured. For example, TOTO has a share of about 70% in Japan, and Kohler has a market share of about 40% in the United States. 'Whether it is the mode of producing products, the mode of market research, the mode of space, the mode of channel outlets, the mode of terminal sales, and the mode of competition with competitors are all ready-made modes, and are constantly improving modes. Supported by these systems, like a healthy human body, these foreign brands are more dynamic. '

The production lines of foreign brand-name companies are long and complete in variety, covering high, medium and low-end markets. Because of its brand awareness, consumers have a high degree of recognition of the brand and form a market for China's sanitary brands. 'For example, TOTO bathroom, low-end toilet terminal price is only 600 yuan. More than 600 yuan to buy a toilet, consumers will buy TOTO or private enterprises? Therefore, the ** in the sanitary ware market is very serious. 'In 2009, foreign brands accelerated their expansion in the Chinese sanitary ware market. 'China will be transformed from a world factory into a world market. With a huge population and rising per capita income, many foreign sanitary brands are optimistic about the Chinese market. 'The marketing general manager of Dunhuang Building Material Co., Ltd. Quan Yujie said. The international sanitary ware giant has extended its tentacles to the Chinese market and has also sounded alarm bells for some companies with weaker strength and lack of brand awareness.