Wallpaper industry service system lacks development barriers

Price confusion is a major focus for consumers to take a stand. It is understood that in the wallpaper shopping mall with a brand, a wallpaper with the same quality, the prices of various businesses sometimes are very different, the difference may even reach more than 500 yuan. The author visited the wallpaper market also encountered a similar situation, asked the clerk why the price is bad, the high sales price of the business will give "better quality", "imported products" and other explanations, and the low price of the store is said He himself "actually operates, puerile," and said that the difference in wallpaper quality will not be as large as the price shows. The key is to see if the customer will bargain. This unstable price and opacity largely affect the trust of the wallpaper in the consumer's purchase process. This distrust leads to the loss of potential customers in the wallpaper market.

In addition to the unstable price and opaqueness, some businesses will also flaunt consumers with fake banners. For example, whether or not the products that consumers are currently concerned about are environmentally friendly, some shopkeepers will casually put a few environmental certification marks on the wallpaper and falsely claim that they are “green wallpapers”. In addition, some of the wallpapers exhibited by merchants, whether domestic products or so-called imported goods, do not have any Chinese logos, and all indicators are in English. If consumers do not take the initiative to ask, it is easy to use these wallpapers as foreign goods, and it is difficult to understand the content. Its industry insiders told the author that even imported goods should have a Chinese logo.

The uneven quality of after-sales service is also a major obstacle to the development of the wallpaper industry. As large-sized durable consumer goods, wallpaper products often require a long time to expose their existing problems, coupled with factors such as product inventory, construction personnel and other factors, wallpaper service is not always good once and for all. According to industry experts, some small manufacturers in the wallpaper industry have insufficient understanding of after-sales services and have not conducted systematic training for employees, resulting in low satisfaction of consumers with after-sales services. Wallpaper companies should not regard after-sales service as a hot potato. They must face product issues directly, strictly inspect each link to find out the crux of the problem, and provide solutions that satisfy consumers, so as to enhance the reputation of the brand and win the consumer-to-business relationship. The respect and recognition of the company will achieve a win-win result.

Good quality monitoring

These phenomena combined with the factors of consumer attitudes have caused wallpapers to be less popular in China. It is reported that the current wallpaper coverage in China is about 10%, which is less than the 70% share of European and American wallpapers, not to mention 90% of Japan and South Korea. Coverage. However, it should also be noted that the popularity of wallpaper in China is also gradually increasing. In 2001, the penetration rate was only 0.5%. In 2007, the penetration rate increased to 2% to 3%, and the total wallpaper consumption also increased year by year. It is reported that the annual increase rate About 13%. The scale of the wallpaper industry is growing. There are countless medium and small-sized wallpaper companies. The number of domestic wallpaper brands has reached as many as 100.

Today's wallpaper has got rid of the color of the early years, single color, rough material appearance, not only colorful, rich style, but also soft and artistic touch. In particular, it is worth mentioning that healthy, environmental-friendly wallpaper has become the current mainstream, and a variety of wallpaper types such as pvc plastic wallpaper, plain paper wallpaper, non-woven wallpaper, wood fiber wallpaper, stone wallpaper, etc. have emerged. The diversity of wallpapers is also very much in line with the tastes of young people pursuing fashion trends. Many young consumers want to reflect their taste and style through the choice of wallpapers.

The recently emerged waterproof wallpaper is expected to become the new darling of the market. Waterproof wallpapers use special waterproof and air-permeable molecules such as macromolecule microcellular foaming, making it impossible for water molecules to penetrate them, ensuring the respiratory function and elasticity of the wall. With the development of wallpaper waterproof properties, wallpaper into the bathroom has become a new, stylish design techniques, and waterproof wallpaper also has the advantages of convenient construction, unique effects, good cleaning, prevention of moldy and so on.

Recent inspections by authoritative departments have also given rise to more flaws in wallpapers. It is reported that the Municipal Bureau of Industry and Commerce recently carried out 31 batches of wallpapers such as pure paper wallpapers, pure non-woven paper wallpapers, paper-based wallpapers, and non-woven paper-based wallpapers sold in building materials supermarkets, general markets, and shopping malls in five regions including Pudong and Zhabei. Quality monitoring, all monitoring results are qualified.

Enterprises should establish a brand image

So how do companies stand out in a market with high potential? Perhaps the most important thing is to build your own brand strategy and do your own product service brand. However, at present, the domestic wallpaper brand image has insufficient appeal. Most of the domestic wallpaper production enterprises have only been responsible for production for a long time, and they are mainly for the engineering market. There are only a few manufacturers who are interested in establishing a brand.

It is not easy for a company to establish a brand image. Not only does it require deep internal strength, but it also requires extensive consumer awareness. The first thing you need to do is refine your core values ​​and define your brand positioning. At present, consumers are generally concerned about the professionalism of wallpaper business services and the pursuit of high quality of life. Wallpaper brands can proceed from this point and regard quality products and professional services as their core brand values.

Propaganda is the key link that companies need to focus on afterwards. Wallpaper companies should learn to integrate marketing communications, promote wallpaper brand communication from multiple spaces, multiple perspectives, and multiple channels, and cover targeted consumer groups such as individual home improvement consumers, decoration companies, and designers, thereby effectively expanding the brand's visibility.

For consumers, the face of dazzling wallpaper, should pay careful attention to the purchase. Insiders told me that good wallpapers should look natural, comfortable and three-dimensional. Consumers can first look at the wallpaper for color differences, dead folds, bubbles, whether the pattern is exquisite, there is a layered sense, whether the color transition is natural, and the flowers are not accurate; then touch the wallpaper with your hand, and feel whether the thickness is the same; use micro The wet cloth slightly wipes the surface of the paper. If there is discoloration or delamination, the quality is not good. Finally, if there is any odor in the wallpaper, if the odor is heavy, the content of volatile substances such as formaldehyde and vinyl chloride monomer may be relatively high.