Dubai crisis hits European classical furniture exports and urgently needs to develop new markets

According to China Voice "Yangguang News" at 11:05, as a Chinese European classical furniture production base in Yuhuan County, there are more than 200 large and small furniture enterprises, the export rate reached 85%, of which the Middle East accounted for 60%. After the outbreak of the debt crisis in Dubai, these furniture companies suffered heavy losses and the backlog of goods was serious.
In Yuhuan County Regal Furniture Factory, warehouses, aisles and even yards are filled with export furniture originally exported to the Middle East such as Dubai. The entire factory area is very crowded and messy. Due to the Dubai crisis, these furniture have been stacked here for almost two months.

The furniture produced by Yuhuan Regal Furniture Factory is 100% exported, of which more than 80% are exported to the Middle East. Lin Ruyi, deputy general manager of Regal Furniture, said that the backlog of goods was worth nearly 8 million yuan. We have been in business for more than ten years. We have never had so many goods at home. In November, the export volume was the worst. 9 containers, about 1 million yuan. Usually 30 is a minimum. We are waiting for customers now. phone.

Dubai, as the largest entrepot trade market in the Middle East, is also a transit point for Yuhuan County furniture enterprises to export to the Middle East market. After the Dubai crisis, many furniture company CEOs in our county rushed to Dubai to understand the situation. Lin Ruyi, deputy general manager of Yuhuan Regal Furniture Factory: Our boss just returned from Dubai and said that the goods in the warehouse of the Middle East dealership are also full, so they can't send out.

Luo Linxiang, Chairman of Zhejiang Shengjie Luo Furniture Co., Ltd.: (I) I went to Dubai to see it. There were a lot of people who used to go there. Now there are not many people who sell retail, and there are a lot of people.

Facing the severe export situation, Yuhuan County furniture enterprises pay attention to the development of the situation and expect the crisis to end soon; on the other hand, they want to recruit and respond to the market and reduce risks. Luo Linxiang said: Now we are taking two roads to develop solid wood products in China. We will reconsider this place in Dubai. In addition, we will visit other guests to see how to sell, promote and transfer the backlog to others.

The Dubai crisis brought another hardship to the furniture enterprises in Yuhuan County that exported to the Middle East after the financial crisis. The industry's production and sales value showed negative growth for 11 consecutive months. In the face of the current crisis, Lin Guomin, secretary-general of the Yuhuan County Furniture Association, suggested that in the face of the current situation, as a company, it should be based on the original consolidation of old customers, and then develop the markets of these small countries around Dubai; We also need to develop products that adapt to different regions and different levels in China and open up a new situation in the Yuhuan furniture industry.

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