June is the traditional "examination month" and the traditional off-season sales season of the home furnishing industry. Taking advantage of the off-season, many home furnishing companies are summing up the situation in the first half of the year and quietly conducting the deployment in the second half of the year ...
"From" --- Take off towards a higher goal
Representative enterprises: Liangjia, Yongbotang
This year is the tenth anniversary of the establishment of Liang Home. In 2011, Liang Home officially launched the business model of "Home Furnishing 4S Store" with the overall home service. It has developed to 11 stores so far. In the second half of the year, they plan to move out of Guangzhou, enter the Pearl River Delta, and even go to the whole country, and strive to become a national home furnishing chain enterprise.
In recent years, mahogany furniture has been widely concerned by the market and sought after by collectors, but the scarcity of resources has also caused the price of raw materials to increase exponentially, and the wages of domestic workers have also skyrocketed, and the profitability of enterprises has been further compressed. Many companies are facing test. Yong Botang successfully predicted the development of this situation, and invested heavily in advance to hoard a large number of Laos scarlet rosewood, as well as African rosewood, wenge, huanghua pear, ebony and other precious woods, seizing the opportunity. As a result, they have been able to keep prices stable this year and their sales performance has risen steadily. In the second half of the year, Yongbotang will continue to strictly control costs, strictly control quality, and provide consumers with low-cost, high-quality products, and hope to continue to maintain this good momentum of expansion.
Commitment --- to undertake the past and follow the trend
On behalf of the enterprise: good luck to home
One year and a half of good luck came to the home, and the popularity of the store has greatly improved. Due to the large number of low-cost stores around it, its sales performance has not been satisfactory under the fierce price competition. Because of this, Good Luck Home Furnishing launched a two-week "clear price" campaign in the low season of June.
According to Zhang Yang, the person in charge of planning at Good Luck, because the store and all the merchants on the scene have signed an agreement, the products in the store are not bargained during the event, so if the merchant wants to complete the transaction, he must set a reasonable price. Do n’t worry when buying goods on the market.
Zhang Yang said that in the days of the Dragon Boat Festival, more than 90% of the consumers on the scene agreed with this sales model, and the sales of the merchants have also increased significantly. "Of course, we also found some problems during the event. , Such as how to maintain the quality of service, so we plan to have a short adjustment period after the end of the activity, and then will carry out the "clear price" activity recognized by the market to the end. " Zhang Yang said that we hope that through this measure, we will break the unspoken rules of the high and low prices of the home furnishing industry, so that the market recognition of the store will be further improved.
Turn-Change the mindset and reposition
Representative enterprises: Qirui Home Furnishing, Yimei Home Furnishing
Due to the presence of experts in the surrounding home stores, Qirui ’s identity, which has been open for a year and a half, seems a bit awkward: it is not as large as Jisheng Weibang, its popularity is not as big as Dashi Furniture City, and it is not close to the subway station. To this end, Qirui Household plans to make comprehensive adjustments to the merchants in the venue in the second half of the year. The third floor is under construction to achieve continued expansion; on the service side, they will set up a shuttle bus between the store and the Dashi subway station. In terms of feature management, in addition to the 15 mahogany furniture companies that were introduced in the previous period, Qirui will also set up a European and American pavilion on the third floor in the future to enhance the product quality of the store. Jianwei also intends to set up a flagship store in Guangzhou. According to reports, the project will appear in front of consumers with a brand new look in the second half of this year, and even the name of the project will likely be adjusted.
Yimei Household is currently actively preparing for upgrading. According to reports, Yimei Furniture will work with an international professional mall environment design company to spend 4 months reinstalling and upgrading. Before the National Day, Yimei's store hall will be transformed into a brand-new home comprehensive experience hall with the concept of home experience. We will make clear requirements for the brightness, indoor temperature, aisle width, shelf height and other standards of the storefronts of the entering merchants. At the same time, it will also break the previous management model arranged by brand, according to the living room area, dining area, bedroom area, study area, Children's area, outdoor area and other furniture partition functions are arranged to allow different brands to compete in the same field, so that consumers can find the products they need in different areas. The "high cost performance" business philosophy is still used to ensure that the products of the store can be accepted by most consumers.
Cooperation-seek cooperation and seek common development
Representative enterprises: Xingyi Decoration, Boloni, etc.
In the first half of this year, the home furnishing market was generally not in a good mood, and many home furnishing companies changed from sitting business to being a merchant, and went out to actively seek development opportunities. Various types of business alliances are flourishing, and various exhibitions facing consumers are also favored. . This is the case for the first home furnishing expo held in the Pazhou Trade Fair Complex on August 26-28. There are already Guangdong Xingyi, Boloni, Huaxun Taste, Samsung, Qiangjiang, Huaye Hongtu, Xiyingmen, Liangjia, Dongfang Well-known brands such as Peng Ceramics, Moen Sanitary Ware, Nobel Ceramics, Suibao Mattress, and Boss Appliances expressed their support.
Companies planning to exhibit show their mentality, which is different from the furniture exhibition facing professionals in the spring and autumn seasons. This exhibition is dedicated to consumers and has one-stop products and services from building materials, home improvement to furniture, free of tickets. Judging from the similar exhibitions in the past, due to the complete range of products and convenient price comparison, this kind of participation will have a lot of appeal to consumers, especially those companies that originally focused on the export market, have insufficient domestic channels, and are not well-known , Be able to set up next to well-known brands, the harvest may be even greater.
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