How to establish the market position of integrated ceiling?

Green environmental protection has always been the product concept of character, so its integrated ceiling has complied with this point in material selection and design. Its materials and processes are used in the most advanced and environmentally friendly countries. In terms of design, the product carefully observes the life habits of Chinese families and the usage habits of the kitchen appliances. In the design of electrical function settings, control methods, and other aspects, the character pursues an intimate concept and is designed according to the user's behavioral habits. For example, the easy-card design in the heating module increases the card's easy positioning design on the panel, making the heating bulb and groove more suitable and more stable; as well as its lighting module, one clicks on the design, and the lighting bulb needs to be replaced. When you turn on or off with just one click, this design is both intimate and convenient.

After the status of the character brand establishes the integration of the character into the market, the character gradually establishes its position in the ceiling industry. Among the top ten integrated ceiling brands in China, the Shanghai World Expo, the top 100 homes, and the Guangzhou Asian Games, people can see the shadow of the national brand character, and its brand advantage is obvious. According to the analysis of relevant persons of character, the brand advantage of character includes the following points:

First of all, character has the advantage of own brand. Since the very beginning, character has established its brand development path. After ten years of development, it has achieved good reputation and reputation both at home and abroad.

Secondly, character has a super large-scale health kitchen product R&D and manufacturing base in Jiaxing, Zhejiang Province in the Yangtze River Delta. It provides research, development, and technical support for the strong promotion of integrated ceiling products. Its product materials are widely used in imported materials, and product design Italy hired full-time designers and established its own professional R&D team.

In addition, the character uses a brand new store marketing model, and has a modern marketing elite team and a complete marketing service system. The rich product line not only provides unlimited space for the long-term development of the integrated style ceiling store, but also To provide a broad choice of space for the vast number of consumers, to meet the needs of different consumers of life quality.

It is based on the above-mentioned brand advantages that character is more and more smooth on the road of brand, and the more successful it is. Today's character is already a well-known ceiling brand. Chen Shuwen, the general manager of the character, can be qualified as a torchbearer. It can be said that he is an affirmation of his personal influence and the influence of the character he leads. Frozen feet are not cold in a day. The establishment and development of a brand requires weather, geography, and human conditions. It takes time for hard work and lasting efforts. The character has reached a certain level today, but the future road Also farther away, I believe that character will go better and better, providing consumers with more and better products and services.