China's fingerprint lock brand eight misunderstandings

The principle of "boiled frog" is believed to be fresh in the enterprises and managers who are engaged in the creation of fingerprint lock brands . When we put the frog into the boiled boiling water, the frog will jump out because of the hot pain of hot water. However , when we put the frog into the water at normal temperature and then slowly heat the water, the frog will be cooked alive without knowing it. This principle makes us realize that under the circumstances of the ever-changing external business environment, most fingerprint lock companies and managers are still immersed in the traditional ideas and models of brand building, and they have become trapped in "boiled frogs". Dilemma.

The misunderstanding of the Chinese fingerprint lock brand is not mysterious, and it is often commonplace. However, the fingerprint lock brand of the authorities is as numb as the "boiled frog". It not only misses the opportunity to build a brand, but also destroys the dream of the enterprise.

A healthy and long-lived brand is a long-term asset of the company. If a brand is built and managed properly, it will survive for decades or even centuries. For example, China's old brands such as Tongrentang, Quanjude, and Dogs, and foreign brands such as Coca-Cola, Harley, and General Electric have hundreds of years of multinational brands, and today they still have unrelenting charm and invaluable brand value.

Therefore, in the more than ten years of development in China, in order to guard against the strange circle of the fingerprint lock brand in the process of growth, and in response to the readers of the "China's fingerprint lock development eight needs", according to the author engaged in fingerprint lock for many years Building and research, summed up the eight misunderstandings of China's fingerprint lock brand, in order to guide fingerprint lock companies to safely cross the misunderstandings like minefields, and to build a brand road.

The first big mistake: category points to blur

A strong brand must point to a certain category. For example, Wang Laoji points to “preventing a hot drink”, Coca-Cola points to “authentic cola”, and Jiuyang points to “soybean milk machine”. This is a decision-making psychological behavior in which customers think in their minds and use actions to select brands.

In the Chinese fingerprint lock market, the competition between brands is at an early stage, and most fingerprint lock brands do not point to a clear category. Although the fingerprint lock belongs to a large category, the level of competition between the industries is still unable to break through. This is the same as the Wang Caiji's repositioning in 2002, the big category of herbal tea industry can not break through.

Fingerprint locks are low-profile products. At present, they only appear in some engineering projects and high-end places. For what kind of fingerprint lock is a good standard for fingerprint locks, customers have not yet a clear concept. This is the creation of the fingerprint lock industry. The best time to create a strong brand with new products.

Throughout the branding of fingerprint locks, whether it is purely conceptual refinement, or the surface category subdivision, it is nothing more than staying at the stage of selling products with products. Only foreign brands try to occupy high-end fingerprint locks at high prices, including the US Keylock with the reputation of “100-year-old door lock”, and the high-end market for imported fingerprint locks in the category of “US high-end fingerprint locks”. Other fingerprint lock brands are focused on The "safety and anti-theft" function appeal has undoubtedly provided many investors with a competitive chip for the late fingerprint lock brand.

The reason why the fingerprint lock surpasses the mechanical lock, the password lock and the induction lock is the representative of the new generation of the door lock, which is the uniqueness and non-replicability of the fingerprint lock using the human fingerprint. Here, uniqueness and non-replicability are different for each person's fingerprints. The same existence is almost a few hundred millionths. This is similar to the fact that there is no identical leaf in the world; fingerprint recognition technology is used to identify the human body. The temperature, humidity, and even the speed of blood flow have certain requirements, to prevent the hidden dangers of criminals copying and using fingerprints, and to ensure the safety and use of fingerprint locks.

In addition, I am in the "China's fingerprint lock development eight needs" article proposed in the durable, safe, intelligent, simple and other demand trends, will further subdivide the fingerprint lock this category. Therefore, who can eliminate the confusion of fingerprint lock category expression, clearly pointing to the core of the fingerprint lock category, then who will seize the opportunity to become the representative of the fingerprint lock category.

Electric Retractable Gate

It can be equipped with a scrolling display that displays 300-500 words of display content. It can also be equipped with intelligent infrared probe anti-collision device, which can automatically return to work when people or foreign objects are 20-30CM, thus ensuring the safety of vehicles and pedestrians.It can automatically open and close when automatic clutch is cut off. Manually open and close when manual clutch is cut off. The control system has control panel, push button switch, and other requirements. Equipped with wireless remote control.The door body is made of high-quality stainless steel and aluminum alloy profiles, and is hinged by the parallelogram principle. The drive is driven by special motor, worm and worm gear deceleration, and has automatic clutch or manual clutch.

Factory Sliding Retractable Gate,Aluminum Alloy School Sliding Gate,Automatic Electric Single Double Gate,Store Retractable Gate

Shenzhen Hongfa Automatic Door Co., Ltd. , https://www.hfgaragedoor.com