Statistical Analysis of Chinese Road Roller Market Sales Data in 2010

According to statistics from the China Construction Machinery Industry Association Road and Compaction Machinery Sub-Committee, in the first half of 2010, China sold a total of 10,403 highway rollers, an increase of 103.8% year-on-year. Among them, 1,708 were exported, a year-on-year increase of 35.65%. While the international economic situation is still confusing, emerging markets, especially the Asian construction machinery market, have caused the roller to be one of the faster models for export recovery.

In January-June 2010, the sale of road rollers was in the off-season for the first half of the previous year. In January, the market was able to start. The sales volume reached 1028 units in the month, an increase of 244.0% year-on-year, representing a year-on-year increase in the first half of the year. The maximum rate. Since then, sales from March to May have exceeded 3,000 units, reaching 3,581 in April, the highest in the first half of the year. In addition to the low base year-on-year, the significant increase in market sales is also the main reason.

In the first half of 2010, the year-on-year increase in the sales volume of all types of roller was a feature of roller sales. Among them, the tire-type and double-drum roller increased significantly, which was a year-on-year increase of 147.29% and 98.41%, respectively. In 2009, a large number of projects in China began to be built. At present, many projects have entered the phase of road construction and have played a huge role in the demand for road machinery. The road roller also benefits from this. Mechanical single drum roller is still the most popular model in the market due to its high cost performance, and it occupies a dominant position in the roller market. Driven by the conservation market, in the first half of 2010, the year-on-year growth rate of small compactors below 5t also reached 50.86%.

From the perspective of China's major road roller manufacturers, in the first half of 2010, the top five sales of road rollers were Xugong Technology, Jiangyin Liugong, Luoyang Lutong, Shantui, and Xiagong Sanming. Although companies with lower market share are struggling to catch up, the brand effect is a prominent feature of the road roller market, and Xugong Technology has always occupied the position of the first place in the road roller market. In the first half of 2010, Xugong Technology's sales increased by 126.9% year-on-year, which is the highest growth rate for all companies.

In terms of market sales in each region, the central region (Jiangsu, Anhui, Shandong, and Henan) witnessed the largest increase, with a year-on-year growth rate of 162.46%. Under the impetus of post-disaster reconstruction and other factors, Qinghai Province was the province with the largest increase in the sales of road rollers, a year-on-year increase. The rate reached 259.92%. In recent years, the development of the western region has always been the focus and hot spot of the public. In the first half of 2010, the sales volume of road rollers in the southwestern regions (Sichuan, Chongqing, Yunnan, and Guizhou) and the western regions (Tibet, Xinjiang, Gansu, Qinghai, Ningxia, and Shaanxi) were respectively The year-on-year growth of 139.39% and 113.91% achieved rapid growth, but it still lags behind other more developed regions. The western strategic effect has not yet fully emerged.

As of September 2010, China's road roller sales exceeded 19,000 units, exceeding the full-year sales in 2009. It is expected that sales will be 20,000 to 22,000 units in 2010. At present, as far as the development of the industry is concerned, the market has shown that there is a major disadvantage of China's construction machinery industry that is subject to matching parts. Many companies are experiencing a shortage of supply in response to this demand. From the perspective of model development, the scale of investment in the domestic market is Under the situation where the demand for various road rollers is relatively large, the market's firestorms cannot explain the exact trend of each model better. Mechanical rollers will still dominate the market for a long period of time.

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