“This industry has evolved from an emerging industry to a competitive industry. The era of profiteering has passed, and meager profit is normal.†Solar power generation has been recognized as one of the most promising new energy development directions. However, when the capital of each channel blew the assembly number and smashed the head into the industry, it was often confused at the fork of the route. Who plays the main role in film and crystal silicon? Will light and heat replace photovoltaics? In the face of a long industrial chain, the technical camps are each competing, and everyone wants to catch the fastest wealth train. Photovoltaic giant collective bloody PV module production giants seem to have collectively fallen into the ice cave in 2011. Since 2011, due to factors such as the European debt crisis and the serious oversupply of PV modules, solar manufacturers in the United States and Germany, including top companies such as Solon SE, have declared bankruptcy. As of the end of 2011, China had more than 1,000 manufacturing companies in this field, and occupied 5 seats in the newly released “Top 10 Global PV Modules 2011â€. And the seemingly beautiful Chinese photovoltaic giants also have to tighten their belts to live. More than one company was reported to be bankrupt. The PV companies that recently released the 2011 performance report include Suntech Power, Jinko Energy, Yingli Green Energy, Trina Solar, Dongfang Risheng New Energy, Zhejiang Sunflower and Northern Optoelectronics, etc. The company’s net profit has declined without exception. . The sales volume of the red is in exchange for the general loss performance. Some industry websites have released a number of giants' risk index ratings, and four of the six companies on the list are from China, including Saiwei, Suntech, Jingke, and Artes. Saiwei was the first company to be bankrupt, and the company with the highest asset-liability ratio in the industry, once reaching 80%. On September 17, 2010, Chairman Peng Xiaofeng said at the company's 5th anniversary celebration: LDK is the only real industrial chain company in the entire PV industry. Suntech’s 2011 is also somewhat unbearable, and has been plunged into negative news such as “smuggling donationsâ€, executives’ exits, and disguised layoffs. At the end of 2011, a microblog that “Shangde will apply for bankruptcy protection†made Suntech the focus of public opinion. At the end of 2011, in response to the US “double-reverse†survey, Shi Zhengrong responded to questions about how to deal with the dilemma, and replied: “Only talk about 'double-reverse', not mentioning Suntech.†For PV module manufacturers, A good day to make money with your eyes closed seems to be gone. Since March 2011, the photovoltaic industry has been accompanied by tremendous pressure to “digest stocksâ€, and some companies have to digest inventories at the expense of losses. According to the latest quarterly report released by research institute Solarbuzz, the ex-factory price of PV modules will fall by 37% to 50% in 2010 over the next five years. Li Junfeng, deputy director of the Energy Research Institute of the National Development and Reform Commission, does not agree with the "photovoltaic market freezing point". He said to "Looking at Oriental Weekly": "This industry has evolved from an emerging industry to a competitive industry. The era of profiteering has passed, and meager profit is normal. The market is already warm, and this industry has a problem." Global PV in 2011 The total installed capacity is 27GW, and currently the domestic mass production, plus the photovoltaic capacity under construction, reaches 50GW. The photovoltaic manufacturing industry will face a painful integration and reshuffle. "Now is the best time to invest in power stations." The downward move of profits is an indisputable fact, and new opportunities are also facts. In May 2011, Zhang Yi, a well-known executive in the industry who has served as CFO for nearly 6 years, left his old club and became the executive director and CEO of Tianhua Sunshine Holdings Co., Ltd. Tianhua Sunshine is an industry newcomer dedicated to the development of industrial chain terminal power stations and investment and financing services. The departure of a CFO from a listed company will always lead to speculation. In fact, in the past six months, the CFOs of 11 Chinese PV companies listed in the US have left four. It is said that there are still two companies whose CFOs are considering resigning. Zhang Yi’s choice is in line with the capital flow. “Photovoltaic modules have become the same commodity manufacturing as traditional resource-based commodities. Its development will be like hydropower and thermal power. Ultimately, the right to speak in the industry must be the terminal demand side. Like the real estate market, building materials manufacturers, builders and Developers, who has the highest profit? It goes without saying." Zhang Yi said to "Looking at Oriental Weekly". The plunge in component prices is another factor that is positive for the terminal. Zeng Shaojun, secretary-general of the New Energy Chamber of Commerce of the National Federation of Industry and Commerce, said to the "Looking at the Oriental Weekly": "The economic crisis is not a bad thing. The components have been reduced in price, so the scale of the application has gone up." Xu Zheng, director of the Solar Energy Research Institute of Beijing Jiaotong University, agrees. He told "Looking at Oriental Weekly": "Now is the best time to invest in power stations. The price of battery panels has dropped. At the end of last year, it was still 12 yuan per watt. It is now five or six yuan a watt, half cheaper." August 2011 After the introduction of the benchmark on-grid price, the western region has set off an unprecedented wave of power station construction. Traditional photovoltaic companies such as GCL-Poly, Wuxi Suntech and Yingli Green Energy have stepped into the field of photovoltaic power plants, and state-owned enterprises such as Guodian and Huadian have also entered. Zhang Yi is not optimistic about the intervention of upstream capital: "This industry is very strange. If you don't understand the cooperation of scoring workers, everything will be on the ground." Zhang Yi said that the threshold for power station development is high, involving a collection of various resources such as policy and culture. There is a need for a specialized local team. Many manufacturing companies do not have the ability to develop power stations. “China's PV manufacturing industry has entered an extremely sensitive period of scale and cost. It is necessary to focus on what the industry chain is really good at, and not blindly seek for big and complete. PV inverters are another sub-sector that benefits from the terminal boom. Due to external qualification restrictions, it is impossible to open the inverter industry in foreign markets, and it is expected to achieve “import substitution†after the domestic market is launched. Photovoltaic Building Integration With the announcement of the “Notice on Organizing and Implementing the 2012 Solar Photovoltaic Building Application Demonstration†issued by the General Office of the Ministry of Finance and the General Office of the Ministry of Housing and Urban-Rural Development, photovoltaic building integration may become the latest trend in the development of solar energy in China.
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