In 2012, the entire cement industry was affected by the entire economic environment, the slowdown in the growth of domestic fixed asset investment, and the sluggish real estate industry. The growth rate of cement market demand fell, the sales price of cement products dropped sharply year-on-year, and the profits of various cement companies declined. It is evident that cement companies in Shandong Province have started the combined action to limit the production and price-insured on June 20, 2012. Now that the rainy season is approaching, the cement enterprises in the “overhauled†production line that is in the process of stopping the kiln production are brought Not only is the coolness of the hot and dry summer, but it is also the cement market's “simple chillâ€. The annual rainy season is approaching and there are more rainwater. The increase in the moisture of the raw materials will not only cause difficulties for cement companies to organize production, but also Influencing the warehousing, logistics, transportation, and project construction of cement and other building materials. Therefore, during the rainy season is the traditional off-season for Shandong cement sales.
A senior cement expert analyzed: “Shandong has entered the rainy season today and it seems to be worse for a cement market that is not yet prosperous. The digestive speed of clinker and cement stocks of various companies will be adversely affected. It is planned to stop. The time limit for kiln production may be prolonged, and the combined action to stop kiln production and insured price will also be severely tested because some companies with one to three new dry process lines in the region may be weak in the market for their own interests. Under pressure, gradually divergent from the joint action of stopping production and insuring price, the "price war" of the "fuel smoke" may reignite. We know that the so-called price war is a crackdown between competitors and occupations among various commodity brands and enterprises. A competitive approach to reducing product prices used by multiple market shares, digesting inventory, etc. is a price strategy for merchants. Price war is a price war, market coordination is a market synergy, and the rise and fall of both must have certain market conditions. They are related to each other, and they are different from each other. They coexist with each other and analyze the situation of Shandong cement market this year. The price war may exist. Prevail trend ...... "
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