Ben Lang Yin Yuhang: Found "other me" in the entrepreneurship

Entrepreneurs have never lacked passion and talent, and the "Lenovo Star" "from the actual combat to the actual combat" entrepreneurial experience, not only attracted many start-ups, but also many mature technology companies The family devoted himself to discovering "another me", thereby accelerating self-breakthrough and transformation.

Yin Yuhang, general manager of Guangzhou Benlang New Materials Co., Ltd., admitted to the university in 1978, chose the "Inorganic Non-Metallic Materials Engineering" major, and then continued to study, enter the Institute, study abroad to study for MBA, and return to the country to become the director of Fotao Group. The road to being a general manager is very smooth.

However, Yin Yuhang is not comfortable with the status quo. In 2000, he abandoned the position of general manager of state-owned enterprises and started business with friends. "The original idea was very simple, there was not much dream, just want to do business in a professional field that you are familiar with and change your life." Yin Yuhang has been focusing on the research and development of super-hard materials, and Benlang has developed into one of the leading companies in China's super-hard materials industry.

“In 2010, when I signed up for the third training of “Lenovo Star”, the company’s development was relatively successful. My goal was not to attract investment, but to realize my own transformation and breakthrough with Lenovo’s 20 years of practical experience. Yin Yuhang said. As he learned in the Gobi hike, "When the company has entered a period of development, it is easy to create inertia, and so is the people. The Gobi hike reminds me that I am still on the road, to maintain the state of pursuing my dreams."

Yin Yuhang believes that the various methods such as "recovery", "team building", "into the mold" and "bounce out the screen to see the picture" summarized by "Lenovo Star" have a subtle influence on the company's next development. “The first is my personal change, and then it affects the entire team of the company, and then the company will have a huge change in the latecomer.”

"Before 2010, as a business manager, I always rushed to the forefront. I have the final say and will not unite the strength of everyone. When the company is small, it may not affect much. I didn’t realize my shortcomings.” Yin Yuhang said that after completing the course of “team building” methodology, he immediately realized the need to re-integrate the company team. "At the time, I re-examined the company's team structure, and carried out the old and new replacements, letting power go to specific partners and company employees, and of course linking responsibility with achieving personal values, completely mobilizing everyone's enthusiasm."

“After graduating from the training class, whether I am facing a new starting point, a new company, or a new team, I will consciously and unconsciously use this methodology. For example, this trip to Gobi, our team 'Dream Team' also I have used this methodology very well."

“Gobi walking is the same as doing business. First of all, we must set a good strategy, bring a team, and build a team. Everyone, as a member of a team, is willing to make their own contribution to this team.” Yin Yuhang said that in the 4 days of the Gobi They have a total of 16 teams. Everyone doesn't know each other. How to "bring a team" is very important. Therefore, they choose a captain, two vice captains, and then according to the strengths of teammates, find out the talented woman to choose the slogan. Make up the team songs to improve everyone's cohesiveness and set clear goals -- to win the "Gold Medal Team Award". In the end, in the big awards issued by the Gobi Walking Tour, one of their teams did not fall.

After the "Lenovo Star" entrepreneurial Gobi line ended, Liu Chuanzhi concluded that the role of the team is enormous, everyone encourages each other, considerate each other, and the leaders arrange the entire strategy. Of course, in the team, it is not enough to have "group gallbladder". You must also have "lonely" because you are an entrepreneur. When the company encounters great difficulties, you need to come out and you can stand up to the team. Just stand up.

From Yin Yuhang's participation in the "Lenovo Star" special training class in 2010, the company's sales revenue increased from 400 million yuan to 600 million yuan in 2012, an increase of 50%, and achieved a leap again. "At present, the company has completely realized the conversion from my 'solo dance' to the 'group dance' of all employees. I will slowly become 'invisible' in the future." Yin Yuhang said, but in any case, the company needs a "core staff". That is the corporate CEO.