Guangdong Famous Home Expo Park Exhibition Co., Ltd. is a subsidiary of Guangdong Modern International Exhibition Center Co., Ltd. Dedicated to create a collection of exhibitions, direct sales, information exchange and home logistics, the world-renowned theme-based, world-class home industry exhibition center. It is a platform for Chinese furniture to go global, and a window for world-renowned home brands to enter China.
About the famous home Expo Park
The famous home Expo project is integrated with the original exhibition hall of the international famous furniture (Dongguan) exhibition. It is not only the extension of the famous furniture exhibition hall, but also the third phase of the famous furniture exhibition hall. It is also the famous furniture exhibition and China. A new starting point for the furniture industry in the new stage of development is a world-class public platform for the convergence of Chinese and foreign furniture industries.
As the headquarters of China's furniture brand marketing, the international brand collectively enters the Chinese market, the bridgehead and the global furniture international procurement center, the overall planning of the famous home Expo Park is 1.3 million square meters, including the 102-storey, 480-meter-high headquarters building and the new exhibition hall. The project will be constructed in three phases.
At present, the first phase of the project is planned to be a total of 400,000 square meters. It will be delivered to the enterprise for renovation at the end of 2012 and will be officially operated in March 2013. The second phase will be delivered in about half a year, and the headquarters building will be built in the second phase.
Functional Division
The first phase of the project consists of seven floors, of which five floors above ground and two underground floors, each with a floor area of ​​40,000 square meters.
Negative second floor: parking lot.
Negative first floor: Jewelry, 6 meters high.
First floor: brand furniture, 8 meters high.
Second floor: soft body, living room furniture, 6 meters high.
The third floor: board wood, panel, children's furniture, 6 meters high.
Fourth floor: Chinese, solid wood, mahogany furniture, 6 meters high.
The fifth floor: European and American furniture, 6 meters high.
Industrial advantages
(1) High brand awareness
Global furniture looks at China, and Chinese furniture looks at Dongguan. The furniture exhibition has established the status of China's first brand furniture exhibition with the highest brand concentration in the domestic exhibition industry. It has become the main display and sales window for more than 70% of famous furniture brands in China and Taiwan.
(2) Broad global influence
Every year, Dongguan Houjie attracts about 300,000 professional buyers and designers from home and abroad, including tens of thousands of overseas buyers from more than 150 countries. Houjie has become an international procurement center for the global furniture industry. Every day, professional buyers from all over the world shuttle through the Pearl River Delta, which is centered on Houjie.
(3) Global industrial manufacturing base
"China's furniture is half-Guangdong, Guangdong furniture is half-Dongguan." Dongguan is the most important furniture manufacturing base in China and the world. According to incomplete statistics, the total furniture production of Dongguan in 2009 was nearly 146 billion yuan, with a total export value of 5.2 billion US dollars. Here, there are more than 3,000 furniture enterprises, including a large number of large-scale elite brand enterprises such as Dixin, Fuyun, Huahui, Huawei, City Window, Taisheng, Yunshitong, Mousse and Fubao. Among them, the ratio of export and domestic sales is about 4:6, and domestic and foreign professional buyers are rich in resources and purchases are large.
(4) Strong channel radiation
With the furniture exhibition as the core platform, the large-scale furniture marketing, procurement and wholesale platform built by Dongguan-based enterprises has a distribution network covering more than 2,000 large, medium and small cities, Hong Kong, Macao and Taiwan regions in the Mainland, as well as Southeast Asia, the United States, Europe and the Middle East. all around the world. Moreover, through close cooperation with the famous furniture exhibition platform, local stores have absorbed the largest domestic furniture brand cluster and formed an intensive market network.
(5) High-end brand marketing
In order to leverage large-scale, in-depth coverage of festival marketing and cultural marketing, Houjie and Ming Furniture Fair have sponsored or hosted the "American Furniture Industry Leaders Annual Meeting", CCTV "The Same Song" and "Happy China Tour". In the high-end activities of the furniture industry, a group of famous furniture brands were strongly promoted to the market.
(6) Perfect supporting of the industrial chain
Upstream and downstream linkages, the raw and auxiliary materials market, design, research and development, brand marketing, marketing, education and training of the Dongguan Houjie furniture industry have formed a considerable scale, and the furniture industry chain supporting system is complete and developed.
(7) Strong policy support
At the moment when the country proposes to upgrade "Made in China" to "Created in China", the furniture industry needs a high-quality platform that can fully display Chinese brand furniture. At present, Guangdong Province has selected Dongguan Houjie as the "Guangdong Furniture Commodities International Purchasing Center" and will give a series of policies and financial support. At the same time, Dongguan City and Houjie Town have promoted the construction of the International Furniture Purchasing Center as a key work supported by the government. The famous home Expo Park is one of the key projects.
(8) The location advantage is obvious
The Home Furnishing Expo is located in the most developed Pearl River Delta region of China, with strong market consumption capacity and brand demonstration. Houjie will be integrated into the traffic pattern of "one high-speed rail, two rails and three high-speed highways" on the east coast of the Pearl River Delta. The important traffic routes such as Guangzhou-Shenzhen-Hong Kong high-speed rail, Guangzhou-Shenzhen deep city rail, R 2 light rail, Guangzhou-Shenzhen expressway, Fanwan expressway and Changhu expressway will pass through. Or connect Houjie, Houjie is more prominent as the transportation hub of the Pearl River Delta. Moreover, the high-speed rail and light rail have sites near the famous home Expo Park, which greatly facilitates buyers to purchase.
(9) Innovation and development first
The famous home Expo Park introduces Dongguan International Famous Furniture Design and Research Institute, and actively assists and guides enterprises to make full use of the 1 billion "Technology Dongguan" fund to promote independent innovation. Since the establishment of the Dongguan International Furniture Design and Research Institute, it has established a number of professional R&D workstations in conjunction with universities and enterprises. The world's advanced R&D and innovation platform is steadily building.
(10) New model of trade and exhibition linkage
The emergence of the famous home Expo Park, the first large-scale integration of timed exhibitions and perennial brand displays in Asia, formed the largest exhibition and trade interactive platform in Asia, creating the unique Milan model of "Milan + High Point". Reshape the business landscape of the entire home industry chain.
Carbide Stone Cutting Tips For Circular Saw
Carbide Stone Cutting Tips For Circular Saw,Carbide Ss10 Tip,Stone Cutting Inserts,Tungsten Carbide Tip Ss10
Zhuzhou Kerui Cemented Carbide Co., Ltd. , https://www.carbide-china.com