At present, the furniture market is in a period of industry reform. In order to cater to the development of the industry, large and small furniture industrial zones have emerged at the historic moment and are distributed throughout the country.
With the successive holding of regional exhibitions, the furniture industrial area behind it has returned to people's vision again, looking back on the development history of Chinese furniture in recent years, the production capacity is gradually concentrated, and a mature furniture industry cluster has emerged. Their emergence is effective Has concentrated on China's furniture production capacity, and to a certain extent has driven the development of local regional exhibitions.
In the division of key commercial areas, East China has always been a battleground for military strategists, and the Yangtze River Delta, as the center of East China, has a pivotal strategic position, rich in resources and developed economy. The furniture development centered on Zhejiang, Jiangsu and Shanghai has become the top furniture industry zone in China.
From the overall situation of furniture production, Zhejiang Province produced 213 million pieces in 2018, ranking first. There are also well-known furniture companies and clusters nationwide in Zhejiang. As a well-known regional exhibition in the Yangtze River Delta, Suzhou Exhibition is being held fiercely, relying on the industrial advantages of Likou Furniture Market, the capital of eastern furniture trade.
South China Furniture Industry Zone
The Pearl River Delta region is currently China's largest furniture industry zone. With perfect infrastructure and strong logistics advantages, it has unparalleled furniture industry advantages. After years of development, here has laid a solid industrial foundation. Guangzhou, Dongguan, Foshan and other places are well-known domestic furniture producers.
Among them, Longjiang Town has become a major production center for furniture and supporting materials. The Long Furniture Exhibition relies on its strong industrial supporting advantages, laying a strong position in the industry and promoting the transformation and upgrade of the entire upstream and downstream furniture industry chain of Longjiang and even Shunde.
Furniture manufacturing in North China has a long history, with abundant land and natural resources, and a large-scale furniture enterprise. The North China Industrial Zone is centered on the Bohai Rim and radiates to Tianjin, Shandong and other places . It has a huge consumer group and market potential, is rich in resources, and has also formed a furniture industry cluster of a certain scale.
For example, Shandong has a vast territory and contains huge consumer groups. It is one of the most growing provinces in China's furniture industry. Perfect industrial chain resources and strong industrial supporting advantages have laid a solid foundation for the development of Shandong regional furniture exhibition.
Northeast China is one of China's solid wood furniture production areas. Relying on rich forest resources, solid wood furniture production has been vigorously developed, with a wide range of products and complete supporting facilities. Its comprehensive strength is in a leading position, but there is still a gap with the south as a whole .
As one of the distribution centers in Liaoning and Northeast, Shenyang furniture market can radiate to the Northeast Asia international market. The Shenyang Family Fair here takes Shenyang as the center to promote the development of the furniture industry and has made a greater contribution to the northern furniture market.
In recent years, the trend of clustering of furniture industry has appeared in many areas of central China, or has the prototype and development potential of industrial clusters.
For example, Henan has excellent geographical location and population factors, and has the conditions to become a "furniture manufacturing province". The home furnishing industry is also included in Henan Province's "Twelfth Five-Year" development plan and Henan modern home furnishing industry action plan. The furniture system in Henan is becoming more and more perfect. The rapid development of industrial clusters represented by Qingfeng, Weishi, Xinyang, Lankao, and the periphery of Henan has laid the position of Henan solid wood furniture in the industry, and Zhengzhou Furniture Fair has also achieved rapid development.
The western furniture industry zone is continuously mature and convenient logistics, coupled with the continuous expansion of the demand for furniture in the development of inland cities, a relatively standardized industrial cluster has also been formed.
The west is centered on Sichuan, with large market capacity and relatively large room for growth. At present, the home furnishing industry has entered a mature period, and the growth rate of sales scale and growth scale is obvious to all, and it has also produced relatively well-known large furniture companies. In this fertile soil, Chengdu International Furniture Industry Exhibition has stabilized the status of the largest professional exhibition in the Midwest.
In fact, these industrial zones have bred different professional markets and brand clusters. From the above introduction, it is not difficult to see that industrial clusters have also brought all kinds of help to the development of regional exhibitions.
First, rely on the advantages of industrial clusters to promote the development of the exhibition . Since the development of Chinese furniture, large and small industrial clusters have been formed nationwide. These industrial clusters can provide resources, technologies and channels for regional exhibitions, and help the sustainable development of regional exhibitions.
Secondly, it received strong support from the local furniture association and the government. The formation of the furniture industry cluster can promote the development of the regional economy and increase the regional influence. Therefore, with the help of such a bridge, the holding of regional exhibitions can be strongly supported by relevant departments.
Finally, the addition of well-known brands enhances the competitiveness of the exhibition. Industrial clusters can effectively concentrate the competitiveness of enterprises in this region and establish well-known brands. These brands are very supportive of most of the local regional exhibitions. To a certain extent, they have also increased the overall competition of regional exhibitions. ability.
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