For home furnishing people, the exhibition is held together. The three major exhibitions in Guangdong have received extensive attention, from the famous furniture exhibition to the Shenzhen exhibition. Industry insiders usually say that from the March exhibition can basically grasp the popularity of this year. The trend shows that these three major exhibitions play the role of wind vane, and their impact cannot be underestimated.
In today's era, the term "Chinese style" is quite popular . The architecture should show the beauty of Chinese style, the courtyard should show Chinese style, and the decoration must contain oriental charm. Even many international luxury brands are trying to imitate and use Chinese elements.
It is not difficult to find that people are more and more advocating national culture, so the new Chinese furniture that combines the traditional Chinese cultural spirit with contemporary lifestyle and attitude has become a fashion of design and life.
Judging from the pre-heating of the exhibition in March this year, whether it is a new Chinese home, custom home, or furniture design, it is very hot. Among them, the new Chinese style has formed a storm in recent years, sweeping the furniture industry and showing a steady upward trend.
Due to the rise of a new generation of consumer groups, our living habits and consumption concepts have been different from the past, so today's new Chinese style uses unique and innovative forms, combining tradition and modernity, to create furniture that is more suitable for contemporary lifestyles With new trends.
After several years of precipitation, the new Chinese style has gradually eliminated some of the inferior brands with the development of the market, and consumers have gradually become more rational, beginning to pay attention to the design and quality of new Chinese style furniture.
Behind the prosperity of the new Chinese style, in fact, many bottlenecks and challenges are hidden , making its development difficult. China's furniture market has always lacked originality. When new Chinese styles become a trend, we can see plagiarism everywhere, lack of innovation, and fierce market competition.
On the road of development, many brands began to seek change actively in order to survive in the next fiercely competitive market, and the speed of change determines their future survival.
But what is certain is that, as the market becomes more rational, new Chinese furniture brands still have to focus on design and quality if they want to go long. With the opportunity of the exhibition, it can present the future trend and direction of the enterprise. For the new Chinese brand, continuous innovation, rapid change, and perseverance in quality can follow the trend of rapid development and find a breakthrough in change.
The new Chinese furniture is in flames, and many innovations can also be seen at this year's exhibition. As the famous furniture exhibition of the first exhibition in the new year , this year, the entire building on the first and second floors of Hall 1 will be built into a new Chinese lifestyle museum for the first time . I believe it will bring us a lot of surprises.
In addition, Guangzhou Exhibition and Shenzhen Exhibition are naturally inseparable from the new Chinese style. With questions and expectations about the exhibition, let's take a look at the new Chinese brands that are more concerned.
Han Sheng Tang
Positioning: modern new Chinese-style mahogany furniture
Features: Persistent pursuit of humanistic ideas of new Chinese-style mahogany furniture, dedicated to providing distinguished and elegant home life services for high-end consumers worldwide
Booth No .: Shenzhen Exhibition 1C03
2 Tan Song
Positioning: high-end new Chinese home furnishing brand
Features: Adhere to the original design and all mahogany materials as the core competitiveness, and make bold innovations in the refined, ingenious, simple and elegant style of Ming furniture, which does not lose the classic charm of the style, but also has modern fashion comfort
Booth No .: Shenzhen Exhibition 1C30
3 Oriental Club
Positioning: an innovator of modern fashion aesthetics
Features: To create things with traditional charm with the aesthetic needs of modern people, so that traditional art can be properly reflected in today's society
Booth No .: Famous Furniture Exhibition Hall 3 / 1F / D06
4 Old Week Home
Positioning: high-end mahogany furniture
Features: inherit the essence of Shanghai classic, modern, noble charm, retro and modern, bursting with elegance in the collision
Booth No .: Famous Furniture Exhibition 1A32
5 years old set furniture
Positioning: Modern Oriental Furniture
Features: Embrace modern life, hide oriental temperament in craftsmanship, materials and color matching, and achieve oriental home and modernity for you
Booth No .: Shenzhen Exhibition 3A01
• 6 Fu Ye and the world
Positioning: Song style aesthetic furniture
Features: Integrate traditional culture and contemporary life concepts, and create a new Song style aesthetic life with unique Song style
Booth No .: Famous Furniture Exhibition 3K01
7 Yuanhong Home Furnishing
Positioning: the new trend of modern home aesthetics
Features: Flexible use of Chinese cultural symbols for practical and functional innovation, combining traditional Chinese culture, modern living room concepts, home culture and modern life
Booth No .: No.1A12, Hall 1, Famous Furniture Fair
(Yuanhong will bring its "Nine Realms" to Dongguan Exhibition)
8 Midland Redwood
Positioning: Oriental art life aesthetics
Features: Continue the glorious history of a hundred years, continue to write the era of the East. New senses, new charm, new aesthetics, opening the new Oriental Redwood era
Booth No .: Shenzhen Exhibition 9A07
(Midland Redwood will lead "Junpin" and "Jundao" to the exhibition.
9 Lai's furniture
Positioning: Fashionable new Chinese style mahogany furniture
Features : depending on quality as life, 100% intentions, 100% solid wood, 100% environmental protection, everyone is a quality creator
Booth No .: Shenzhen Exhibition 9B07
10 Red Sun Furniture
Positioning: New Chinese style solid wood furniture
Features: Solid wood classics, to inherit the ingenuity
Booth No .: Shenzhen Exhibition 9B05
11 Sun Tree
Positioning: Modern Oriental Furniture
Features: Taking culture as the root and being guided by the trend, it implicitly expresses the pursuit of the classical and elegant atmosphere of the Eastern style, allowing people to experience the elegant elegance of Chinese life in the contemporary
Booth No .: Shenzhen Exhibition 7A10
(The new masterpiece of Sun Tree Furniture 2019, the new Chinese ebony "scented sandalwood" is coming soon)
12 How much MoreLess
Positioning: Contemporary Chinese original solid wood brand
Features: Focus on the design and application of contemporary Chinese solid wood furniture, trying to act as a contemporary life in the traditional spirit, how many questions and reminders with the shortest phrase, asking whether we are taking abundance or simplicity, reminding us whether we are copying the book or not. The connection between mentality and form is the possibility of "how much" to express. She is both mean and special, just like ourselves and the world around us
Booth No .: Shenzhen Exhibition 3A21
13 Suli
Positioning: Modern new Chinese style mahogany furniture brand
Features: to create the beauty of oriental furniture as its own responsibility, aiming to become a pioneer of contemporary aesthetic design, dedicated to leading the new trend of oriental life
Booth No .: Famous Furniture Exhibition 3C11
(The new brand "Wuyue" under Su Li will be launched soon , which is positioned as "Modern Oriental" )
14 Huari Home Furnishing
Positioning: modern new Chinese style solid wood furniture
Features: New Chinese style, international style, abandoning complex shapes and exaggerated existence, highlighting the functional characteristics of the home, and opening a new modern and simple lifestyle
Booth No .: China (Guangzhou) International Furniture Fair 2.1D05
15 Wang Shengji
Positioning: Fashionable new Chinese style mahogany furniture
Features: The inheritor of wood art, inheriting the family style of the south gate king, a family of craftsmen, retaining the essence of the century-old brand name, allowing the world to see the beauty of China, and creating a "classic, elegant, fashionable and comfortable" livable environment for customers
Booth No .: A21, 1st Floor, Hall 1, Famous Furniture Fair
16 Oka
Positioning: International New Chinese
Features: Gorgeous and elegant, with the traditional craftsmanship of the fine artisans and the oriental wisdom design language, it creates the artistic treasures of all-wood solid wood. Create a quality living space with international fashion expression
Booth No .: Famous Furniture Exhibition 3K16
(Oka's brand [Guan Xu], coming soon)
17 badminton
Positioning: the leader of fashionable new Chinese home furnishing
Features: integrates the ingenious and beautiful Suzuo mahogany craft, humanities and international fashion, fully respects the attributes of precious wood, inherits Suzuo mahogany craftsmanship, and presents the gentleness and delicateness of Chinese culture
Booth No .: Famous Furniture Fair 9-3A27-28
18 Hanxiangju
Positioning : high-end modern Chinese furniture
Features: Chinese culture is captured in five thousand years, solid wood Chinese style is created in ebony wood, leisurely country style is introduced into the home, and traditional culture is revived here
Booth No .: B01, 2nd Floor, Hall 1, Famous Furniture Fair
19 Recalling the East
Positioning: Modern Chinese style solid wood furniture
Features: Absorbing the essence of traditional civilization, deducing the humanistic care across the millennium, sketching out the infinite charm of Chinese home furnishing, and creating a secluded and prosperous ideal residence
Booth No .: Famous Furniture Fair 9-3C01-03
20 Yi Gu Xuan
Positioning: New aesthetics of classical furniture
Features: The use of wood's own elegant tree quality, natural texture and lustrous color make the structure of furniture realize the perfect combination of science and art, the unity of practicality and beauty, and produce a new meaning
Booth No .: Famous Furniture Exhibition 1C33
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