Analysis of Five Strategies for Innovation and Transformation of Machine Tool Industry

Since 2000, China's automobile industry has developed at a high speed, and its rapid rise has brought the machine tool industry into a new development climax. China's machine tool industry has also entered a fierce competition. Foreign machine tool companies have flooded into China to seize the market, while domestic products have struggled in the low-end. How should Chinese machine tool companies face such awkward situation? 1. “High, precise and sharp” is the key development of China's machine tool development . By 2014, the demand for machine tools in the Chinese market will increase by 14.2% to 389 billion yuan, and the demand growth rate of China's machine tool accessories market will reach 16.1%. Faster than metal cutting machines and forming machines. It can be seen that there is still much room for exploration in China's machine tool potential. In the “Twelfth Five-Year Plan”, the machine tool industry has been listed as one of the strategic emerging industries. “High, precise and sharp” is the future development focus. For domestic machine tool enterprises, this is also the only way. There are innovations to compete with foreign products and create a way out in the competition. The east wind of the policy promotes the pace of domestic machine tools, and the strong growth momentum will also consolidate China's position as the world's largest machine tool consumer and producer. 2, domestic machine tools urgently need special structural adjustment In recent years, the state has always attached great importance to the development of the machine tool industry. China's machine tool industry has decades of experience. Despite its strong development momentum over the years, it has not been fundamentally seeking to change its development thinking in terms of technology and strategy. Faced with the requirements of the domestic market, the domestic machine tool industry has entered an adjustment period to strengthen the competitiveness of the industrial international market. 3. Take the high-end precision route to establish a benchmark for the industry to take the high-end route and achieve localization. It is an indisputable fact that some high-end routes have been taken. Some forward-looking companies have also seen the trend of domestic machine tools in the future. They have already invested in the research and development of high-level products, giving foreign companies a punch and setting benchmarks for domestic machine tool enterprises. . In recent years, the pace of upgrading CNC machine tools in China has been accelerated, and the research and development of technology has been continuously increased, and innovations have been frequent. However, compared with the international market, domestic machine tools still have a large gap in reliability and accuracy stability. This is not unrelated to the lack of good manufacturing processes and means. Without "fineness", it is impossible to achieve "precisional sustainability." In recent years, many companies have increased their technological transformation, purchased new equipment, and even spared no expense to purchase imported high-end CNC machine tools. However, good equipment is only the foundation. It must also be supported by good process means. Process personnel who “understand” it can achieve good manufacturing through reasonable cutting parameters and process design. Therefore, the inheritance and innovation of key core process technologies can ensure good design and produce good results. The lack of innovation in process technology has largely restricted the overall improvement in reliability and accuracy retention. 4, to provide customers with full-program service in the face of the current non-optimistic form, improve the performance of the product itself is unobjectionable, and service as an intangible product, is also an important work that domestic machine tool enterprises attach importance to and need to implement in the transformation and upgrading path . For domestic machine tool enterprises, the traditional service mode is to go to the scene within 24/48 hours and solve the product failure problem, so the non-active service model will gradually withdraw from the historical stage in the transition and be more proactive in serving customers. It will be the future direction, and this is also currently lacking in domestic enterprises. Provide customers with a full range of services: understanding the customer's needs before the sale, providing the best design according to the demand; grasping the seasonal changes in the sale, adjusting the machine precision setting for the customer; providing remote service for the customer after the sale. In addition, technical training can be held for customers from time to time, teaching them the machine tool, tool modification technology and so on. 5. Cross-border M&A model and path China's machine tool enterprises have their own unique advantages. They have many years of traditional machine tool production base, and at the same time have certain technical accumulation in a certain manufacturing process, especially the technical precipitation of casting/forging technology in mechanical parts. Enterprises with a wide range of channels and a certain traditional market share and capital accumulation can set up large enterprise groups in advance, and absorb and digest foreign relatively advanced technologies through acquisition and holding. The world machine tool industry has a highly international character. It is manifested in the aspects of market internationalization, technology internationalization, and investment internationalization. Chinese enterprises need to seize good development opportunities, strengthen independent innovation, improve technology and industrial scale, and actively develop. Emerging markets to cope with future market competition.

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