Coatings industry hit hard

At present, although China's interior wall decoration is still dominated by paint, but with the transformation of the domestic market, home decoration thinking, light decoration, re-decoration has become the main direction of the end consumer home improvement. After 80 and 90, these young consumers' pursuit of personality and environmentally friendly decorative ideas have had a profound impact on the wallpaper and diatom mud industries. Under the influence of this concept, wallpapers began to grow in the market, and diatom mud was equally unwilling to quickly develop. Because of this, paint, wallpaper, diatom mud, "Wei, Yi, Wu" three points of the world trend. In particular, the impact of wallpaper on the paint can not be underestimated, especially in the high-end home improvement, hotels, shopping malls and other decorative areas of the interior wall paint effect is very obvious.

From the 1980s to the present, the wallpaper industry has developed long and winding, experiencing “three ups and downs” twists and turns. In particular, the rapid development in recent years, the wallpaper team from the original more than 30 to grow to more than 1,000. The sudden strength of the wallpaper's "sublimation" has caused a certain impact on domestic paint companies. For the time being, the impact of this shock is not yet great, but in the long run, there is an increasing trend. Affected by this, most paint companies have formulated corresponding countermeasures, and some have even begun to implement them. Simply summing up these measures, without exception, points to the "change", that is, to change the unity of the paint, the development of the wallpaper effect, increase the effectiveness of the paint and other research and development and production. Among these “changes,” the most commendable is the liquid wallpaper. In the nationwide market visit, the author saw a number of economically developed second- and third-tier cities have already whipped up the “liquid wallpaper wind”.

It is understood that liquid wallpaper, also known as wallpaper paint, is a new type of artistic paint. It is an environmentally friendly water-based paint that combines the characteristics of wallpaper and latex paint. Liquid wallpaper incorporates Eastern and Western cultures, inherits western romantic philosophy, and properly embeds Eastern cultural connotation. It is a cultural inheritance and an art publicity. Its products are non-toxic and odorless, with strong water resistance and acid and alkali resistance, no fading, no skin, no cracking. It is made of acrylic emulsion, titanium dioxide, pigments and other additives. It can decorate different visual effects according to the decorator's wishes. It not only overcomes the disadvantages of single color paint and no layered feeling, but also avoids the disadvantages of easy discoloration, edging, and seams of the wallpaper. According to industry insiders, the development trend of wall decoration in the future is expected to advance to such liquid wallpapers that are not like wallpapers, have various styles, and are healthy, environmentally friendly and have simple construction methods.

Although the market prospects are promising, due to real estate control policies, the development of the liquid wallpaper industry is still not optimistic and the situation is rather grim. It was found that "industry people" in coatings, flooring, cabinets, ceramics and other industries have been involved in the domestic wallpaper market. The so-called "market potential" is one of the main reasons why "outsiders" are eager to divide up the wallpaper market. According to relevant statistics, more than 90% of indoor walls in Japan and South Korea are covered by wallpapers, while the proportion in China accounts for only 8%. "In Japan and South Korea, as long as there are people, there will be wallpaper." It may seem like a joke. In fact, it implies that there is a huge potential in the Chinese wallpaper market, which virtually provides unlimited space for these "indians".

In addition, the "high profits" illusion also provides a very rich imagination for "outsiders." However, in fact, the wallpaper industry's profit is very thin, coupled with the lack of a perfect marketing model, and the impact of high storefront rents, directly leading to many dealers "losing everything."