The whole wood home improvement era is coming

As the wooden door industry becomes more mature, the competition becomes more fierce. “Whole Wood Home Improvement” has become a mustache for the transformation and upgrading of many wooden door companies! Both the first-tier brands and the second- and third-tier brands have transformed and hope to use them. The whole wood home improvement model captures more market share. As the home building materials industry becomes more mature, the competition becomes more intense. “The whole wood home improvement” has already become the fragrance of the transformation and upgrading of many wood products companies! Behind the big meals, companies need to invest more energy, not all enterprises. Both dealers can afford it.

Excellent team is the key If you want to do a good job of wood decoration, wooden door companies must have a wealth of production experience, advanced production technology, strong production capacity, to undertake sales of large orders, a good design team, excellent service team. The transition is difficult and it is difficult to transform. The wooden doors and doors of small and medium-sized wooden doors have stabilized in the industry, and the days of peace have been completely broken since then. In fact, these wooden door companies have always lived in sincerity and fear and want to make a transition, but they are still struggling to do it. The number of product categories has increased and the quantity has increased; the convergence between products has increased, and the number of nodes has increased; the error rate that comes with it will also increase; all this will take into account the comprehensive strength of the wooden door companies! More wooden door companies will First try to develop several sets of new products, first engage in a large and complete category, and then play a small one according to customer needs to provide customers with a product support, "make money first, make money later!" But no matter from the product In terms of designing research and development capabilities or production comprehensive management capabilities, wooden door companies all lack experienced personnel, so most of the wooden door companies that try to make wood furniture have never been able to achieve systematic, scale, and coordinated production. As a result, these wooden door companies can only play with the wind in the market to play the concept, can not truly realize the entire wood home improvement brand operation.

Immature market cusp dancers are difficult to copy According to statistics, there are 2 to 3 percent of wooden doors, staircases are transforming the whole wood home improvement customization, from this year's Guangzhou Construction Fair in July many wooden doors companies also showed their magnificent home products There are even companies that have invested millions of dollars in the display of their entire home improvement products. This seems to give the market a signal: customization of wood furniture will be the future market trend. The whole wood home improvement is aimed at mid to high-end consumer groups. The customers choose the whole wood home improvement, the whole wood home improvement also selects the customers, and the high-end line determines that the total capacity of home wood installations will not be very large. There will be hundreds of thousands or even millions. The product is not every consumer is willing to accept. In recent years, wood furniture has only begun to become popular in the industry. Its influence in the terminal is obviously not enough. Although the data is growing rapidly every year, its base number is relatively small. Now it seems that it is only a trend rather than a blowout. According to Liang Zequan, general manager of Wan Shida Wooden Door, the whole wood home improvement market is still in the primary stage and is still far from the stage of blowout. It still requires the joint efforts of the whole industry to open the market.

In the industry, the Middle East, Willie and Howley have done a good job in the whole wood home improvement field, both in terms of value and intangible value. As a result, no matter whether the old wooden door companies or cutting-edge companies could not sit still, they all played the banner of “whole wood home improvement” to seize the market. As everyone knows, the cusp dancers can not be copied, their products can not be copied, the company's overall strength can not be copied, the company's channel influence can not be copied, the marketing system can not be copied! Qi Tian wood industry general manager Huang Zhixiong also said that the transformation of wood decoration must be different , follow the trend, will only hurt more.