At the same time, many brand furniture stores have also stepped up to seize the retail market. Industry insiders said that before February next year, it may be the peak season of the home improvement market, but even during the peak season, the hotspot may gradually change, and once in March next year, the market situation is unpredictable, need to do in advance Ready for winter.
Market: Furniture sales rose by 50%
The National Day Golden Week that just passed has made many merchants profitable. Recently, our reporter visited Nanhai Jiatianxia, ​​Haisan Road, Chancheng Lvjing Road, Lingnan Avenue and other brand furniture. They found that with the advent of the home decoration season, furniture sales have also increased, and many store furniture Sales have increased by about 30% to 50%.
In Nanhai Jiatianxia Plaza, there are hundreds of branded household goods stores. On the first day of National Day, the promotion activities held in this square attracted tens of thousands of people. The market that came to snap up will be tens of thousands of square meters of exhibition space. Squeezed out. According to an exhibitor, the sales of this National Day were totally unexpected. I thought that this year's National Day sales would not be as good as last year. I didn't expect it to be hotter than last year, and sales increased by at least 20% to 30%.
Lvjing Road is a street where cabinets and wardrobes are emerging in Chancheng, with nearly 30 wardrobe and cabinet stores. According to the person in charge of a cabinet store on Lujing 2nd Road, October to November are the traditional peak season for cabinets, and this year is no exception. During the National Day, the store set a total of 8 cabinets, an increase of 5 compared with before the National Day Into about.
Cabinets and wardrobes are the most popular
Among all the hot-selling household items, the performance of cupboards and wardrobes is the most eye-catching. According to Mr. Chen, the person in charge of the Sophia Wardrobe Store in Lujing Road, he told reporters that the store's sales in the first half of the year were relatively weak, but since entering July, the sales volume has maintained steady growth. During the Eleventh period, there was a skyrocketing market, and sales volume suddenly turned 30% to 40%. Although it fell back after the holiday, sales were still booming than before the holiday.
In the first half of the year, boss Wu of the Hanli cabinet shop on Haisan Road was worried about not being able to sell a few sets of cabinets, but recently he often laughed. According to its disclosure, starting from July this year, the business started to improve, with an average of 8 to 9 sets sold each month, and an average of 2 to 3 orders per day for 7 days during the 11th period.
Huang Jianming, the person in charge of Vantage's overall cabinets in the South China Sea, told reporters that Vantage's 11th sales this year were basically the same as last year, but I did not expect to win the top brand in Vantage's integrated cabinet sales throughout Guangdong Province. Foshan's market demand and consumption support are relatively strong.
Factoring: Hot sales of Zhadui Receiving Building
The reason for the National Day furniture's hot sales, industry insiders analysis is related to the new collection and collection. According to incomplete statistics, there are more than 7,000 new houses in the two districts of Changui in Foshan within one year today, from April to June in the first half of the year and from August to December in the second half.
Xie Xiaofeng, manager of the planning department of Nanhai Family, provided reporters with a set of survey data. This year, there are 10 new real estates in Chan-Kui and the total of more than 7,000 new houses. If second-hand housing is added, it is estimated that there are over 10,000. In the first half of the year, there were 4 real estates with more than 3,200 sets of new houses, and most of them were concentrated in Guicheng Poly Qiandeng Lake and Dongping River. In the second half of the year, there were 6 real estates with more than 3,800 sets of new houses.
"The first-hand construction of new properties will inevitably lead to a huge increase in the demand for the home furnishing market, which in turn will drive home furnishing products to sell well, and the home furnishing industry will flourish." Mr. Tan, an industry insider, emphasized.
Impact: Brand furniture expansion to seize the retail market
Affected by this, many home improvement companies and furniture brands have recently accelerated their layout in Chan Gui and tried to seize the busy peak season of the retail market.
On October 1st, Shunde Daliang ’s Red Apple Home Living Pavilion added two sister stores, Lixing International Fashion Home Living Pavilion and Tianyi Solid Wood Furniture Pavilion. The two pavilions not only opened at the same time, but also lived with the original Red Apple Home Living The museum is just across the road, which constitutes a three-legged trend; and near Lake View Road in Chancheng, several decoration companies and home life museums have also opened around the 11th; Hengfu New City Commercial Street in Chancheng, there are currently four furniture stores During the renovation, it is expected to open at the end of October and the beginning of November.
According to the relevant person in charge of Nanhai Family World, the exhibition hall has a total of 130,000 square meters of home furnishing exhibition halls, and it has now filled up areas A and C. "In the past, local ceramic brands rarely opened showrooms in local retail home improvement stores. This year this phenomenon has been broken. Many ceramic companies such as Dongpeng have begun to pay attention to the local retail market and opened home stores to seize local business opportunities." Emphasized.
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