The first half of 2014, home store industry slowdown in the pace of the shop, cultivating a deeper level, mahogany store presents flocked trend, chain store layout more size up the situation, more of a reason; home industry is surging undercurrent of capital, from the "first home improvement "One Share" Dongyi Risheng successfully listed, the capital operation between multiple home furnishing companies' collective IPO, home furnishing giants, and the capital layout within the home furnishing industry have left many conjecture spaces for the industry's development direction. The layout is not only the general melody of industry development in 2014, but also a key word for the qualitative development of the home market.
? February?
? ? ? ? Home improvement first shareholder Yi Risheng listed
On February 19, Dongyi Risheng (002713) was listed and traded on the Shenzhen Stock Exchange. As the first stock in the home improvement industry, Dongyi Risheng has experienced many twists and turns in its capital operation, but it also provides a model for the home improvement industry to go public. Opening the store is still the primary action of Dongyi Risheng after its listing. According to public information, Dongyi Risheng is expected to raise 461 million yuan in this IPO. The first round of financing will mainly be used in the "East Yiri Sheng" experience hall, "Sumei" "Experience Pavilion and" R & D Center Construction "three major projects. In terms of fundraising projects, Dongyi Risheng will open nearly 100 new chain stores within three years, including a number of A6 experience centers and 50 Sumei experience stores.
Comments: The home improvement industry has a long service process, involving production, service, logistics, design, and construction. If you want to stand out in the industry, you need to develop enterprise standards that are higher than the industry standards, and you need to build a brand to stand out in the industry. Dongyi Risheng's listing provides a successful model for other companies in the industry, and also urges home improvement companies to be more standardized and transparent. At the same time, listing is only a threshold. After being announced to the public, the public has higher requirements for enterprise services and products, and it also gives the industry more expectations.
? ? March
? ? ? ? Several regulations affect the home industry
Since the beginning of 2014, the implementation of a number of legal provisions, national standards, and industry standards have more or less affected the home furnishing industry, bringing reflections on the development of the home furnishing industry. On March 15, the new "Law of the People's Republic of China on the Protection of Consumer Rights and Interests" came into effect, with the clause "Operators use Internet, TV, telephone, mail order, etc. to sell commodities. Except in special circumstances, consumers have the right to receive the goods from Returns within seven days, and no need to explain the reason "," For durable goods or decoration services, consumers find defects within six months from the date of receiving the goods or services, and if there is a dispute, the operator shall bear the proof of the defects Terms such as "responsibility" have varying degrees of influence on the business rules of home furnishing companies such as online sales of storefronts and home improvement companies.
On May 1, the new "Trademark Law" came into effect, stipulating that if producers and operators also use "well-known trademarks" on commodities, commodity packaging or containers, or in advertising, exhibitions, and other commercial activities, the revised The new Trademark Law dealt with a fine of 100,000 yuan, and the era of using well-known trademarks as the signboard is coming to an end; the May announcement shows that the national standard "Ceramic Sheet Sealed Nozzle" (GB18145-2014) was officially implemented on December 1, with the latest revision The standard sets a clear limit on the amount of heavy metal precipitation in faucets, and also includes the detection of more than 10 heavy metal substances such as antimony and arsenic.
Comment: The update of legal provisions and the release of industry standards are "big events" every year. The home furnishing industry involves a variety of formats, such as manufacturing and retail. Following the business rules of general enterprise operations, it is naturally subject to various provisions. The rules are out. How to operate legally and compliantly under the rules tests the company's operational capabilities and also urges the industry to develop in an orderly and orderly manner.
? ? ? April
? ? ? ? Strictly control fines for environmental protection companies
The "Environmental Protection Law Amendment" was passed on April 24, 2014, and the new law will be implemented on January 1 next year. The new "Environmental Protection Law" has strengthened governance, and accordingly, local environmental protection departments such as Beijing have stricter requirements on environmental protection. On March 1, 2014, the "Beijing Air Pollution Prevention Regulations" came into effect, and it is known as the most stringent and punitive environmental protection regulation in Beijing's history. After this, Beijing ’s environmental protection department and relevant departments have successively carried out actions such as “Special Law Enforcement Week for Air Pollution Prevention and Control†to inspect and monitor units involved in air pollution emissions. Many well-known furniture manufacturers ’environmental protection indexes have not reached the standard. And entered the list of units that intend to file for punishment for environmental violations.
Comment: Some insiders believe that, in general, the household production industry has always been in a highly polluting, energy-intensive, and labor-intensive industry. With the increasingly strict environmental protection requirements, household production enterprises have moved out of first-tier cities such as Beijing, seeming to become foregone conclusion. It seems that home furnishing companies should even consider the production layout, and in the case of increasing costs, how to maintain competitiveness, brand competition has become the only way for industry development.
? ? May
? ? ? ? Home Enterprises Collective IPO
As of July of this year, 13 companies including Yazhen Furniture, Imperial Sanitary Ware, Qumei Furniture, Red Star Macalline Home Furnishing, Home Textiles, Chengdu Fusenmei Home Furnishing, Gujia Home Furnishing, Guangzhou Holocer Creative Home Furnishing are still standing in the IPO pending queue And pre-disclosure has been completed.
Comment: The results of companies pursuing listing are similar, but the roads for pursuing listing are different. The emergence of large-scale IPOs for home furnishing companies has benefited from the IPO release policy of the China Securities Regulatory Commission. Behind this is the re-arrangement of capital in the home furnishing industry. Listing financing, mergers and acquisitions will become the development direction of the entire industry.
If there is a wave of successful listing of a large number of home furnishing companies, industry competition will be upgraded to a new level from price wars and promotion wars. Reorganization, mergers or mergers will become the main theme of the industry, and market resources will be reallocated. In the context of this capital operation, branding will be the future development path of home furnishing enterprises. Whether it is a manufacturing enterprise or a store and other home distribution companies, brand competition will become the focus of future industry competition.
? ? ? June
? ? ? ? Tech giants deploy smart homes
From the beginning of this year to the present, Apple has released SmartKit, a smart home management application; Google has acquired NEST for $ 3.2 billion; Samsung has announced its smart home platform; Midea has released a smart Internet of Things air conditioner; Haier has released a new U + smart living operating system, and Baidu has launched a smart home solution The solution is of a small family. Xiaomi released a router that carries the functions of a smart home platform. The home appliance and Internet industries have caused a whirlwind of "smart home".
Comments: This seems to be the layout of technology companies and electrical companies, but for the traditional home furnishing industry, although it seems out of reach, it seems to be another opportunity. In June, Xiaomi's smart home system landed in a model room of Wan Rufu, a project of China Resources. Although both sides are crossing the river by touching stones, any intelligent attempt is enough to become an industry model under the opportunity of the whirlwind of smart homes sweeping the industry. This may be a breakthrough opportunity for home furnishing companies, especially the home improvement industry. It is also a direction in which capital may be deployed in the future.
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