The developing security industry is full of opportunities

With a flick of a finger, the 2012 New Year's bell has been knocked. On the occasion of the reunification, all walks of life are actively “taking inventory” of the past, the future of booths, in the constant challenge and innovation, and looking forward to a better vision.

Tyco Fire and Security, as the world's largest fire and security company (calculated on turnover), has been committed to continuous development and continuous innovation in the professional field. At the end of 2011, Tyco Security was awarded the "Global Security Contribution Award" by CPSE Anbo International Organizing Committee and Global Security Industry Alliance, the world's largest professional security exhibition; Andatech (Tyco Security subsidiary brand) China was also rated by relevant media. One of the top ten security system integrators. Starting from the fundamentals, listening to the needs of customers, gaining insight into the development of the industry, and continuously challenging new heights with cutting-edge technologies and concepts is a belief that every Tyco Group has always upheld.

Tyco International Asia Pacific President Zhu Jincheng

Looking into 2012, the overall development trend of the security market is still relatively optimistic. According to the IMS study, the electronic security market in the Asia-Pacific region is expected to reach 35 billion U.S. dollars in 2015, which means that the average annual compound growth rate will reach 14.4% between 2010 and 2015. As a leader in emerging markets, China's development momentum is even more compelling. In 2010, security sales in Greater China accounted for about 40% of the Asia-Pacific region. Under the compound annual growth rate of 20.7%, it is estimated that by 2015, Greater China will reach 18.3 billion U.S. dollars, accounting for 52% of the total in the Asia Pacific region.

Today's Chinese security market has already faded a little bit since its inception a few years ago and is gradually transitioning to a more mature stage. In this environment of development, practitioners also see new opportunities and challenges. First of all, from an economic point of view, the global economy has not yet fully recovered from the downturn, and China’s growth is also slowing, but China still maintains a steadily rising trend. GDP is expected to reach 8.4% in 2012, and this trend will largely continue until 2015. The rise of the economy has brought about an overall increase in social life. A series of world-class events that have been successfully held in recent years, such as the World Expo and the Olympics, have successfully brought the local security market into close contact with the world's leading security technologies and concepts. At the same time, as the scope of the city continues to expand, a nation-wide construction boom has been triggered, not only including infrastructure such as road traffic, but also rising high-rise buildings and measures to improve people's livelihood. The ideological concepts led by improving the quality of life and building a safe community in a harmonious society are deeply rooted in the hearts of people, and more and more people are beginning to put their safety needs on their daily schedules. After a period of rapid development, China will face the same problems of energy shortage and environmental protection as other countries in the world. In response to these problems, the focus of China’s economic reforms has begun to increase its focus on renewable energy, environmental protection, and high-end manufacturing. The concept of "smart city" is becoming the next hotspot. Explore how effective management can be used to achieve effective monitoring of the overall operation, and to improve the livability of the society to ensure sustainable development will be imperative.

What then will the role and role of security in urban development be?

First, when security issues become more prevalent and complex, comprehensive security solutions will become the market's foremost immediate needs. In the realm of consciousness, security is already a business issue, not a purely technical one, that is, how to ensure that the system can respond in a timely manner when the security is threatened; the relevant personnel can be notified and can even be followed in the absence of the scene. The pre-arranged processes are systematically taking action and are in danger. This development requirement means that single-equipment installation or air defense protection can no longer meet market demand and customer expectations. The new concept of security is to integrate technology—provide equipment installation, design and construction; service—including after-sales maintenance, 24-hour response, and civil defense; geographical coverage—the ability to provide national unity and even globally uniform service capabilities and standards. Integrated whole security solution provider. Take Tyco as an example. We entered the Chinese market as early as 10 years ago and have strong advantages in retail loss prevention, access control and video surveillance and rich industry experience. In 2006, we introduced ADT, the alarm monitoring service brand, into the Chinese market, and established alarm monitoring centers and security dispatch teams in Shanghai and Beijing. In 2008, we established an R&D center in China to explore more products and technologies suitable for the local market. In 2011, ADT obtained the qualification for security services and once again improved and expanded Tyco Security's business in China. So far, we have established offices in 25 major cities in Greater China, including Hong Kong, Macao and Taiwan, providing access control systems, video surveillance, retail loss prevention, and 24 hour alarms for customers in vertical markets such as transportation, finance, retail, petroleum and petrochemical. Comprehensive overall solution including monitoring and after-sales maintenance.

Another focus of security development is "integration": that is, how to achieve effective integration, collaboration, information sharing, risk reduction, and cost savings. For end-users, integration of different systems such as energy monitoring, security, lighting, air conditioning, communications, and fire safety integration has powerful advantages in improving operational efficiency and operating cost savings. With regard to China's banking and financial, transportation and logistics and other key vertical markets, we believe that comprehensive integrated solutions will become another trend. In this regard, I am willing to share the latest results of Tyco. In October 2011, we introduced two new solutions – the SC720 and the Surveillint system. The SC720 is a "72-variable" security and energy system integrated intelligence platform. Its greatest feature is its integration, flexibility and high customization. It combines access control, elevators, and alarm monitoring with video and real-time recording functions. Vehicle access, energy management, and web-based visitor management tools enable overall security management and control through a single platform. Surveillint is equivalent to the "brain" of the overall security management system. This physical security information management platform (PSIM) can correlate data from different security systems, integrate it and translate it into actionable information or instructions. In responding to emergencies caused by natural disasters, fires, or accidents, you can save lives, reduce property damage, and minimize the impact on your organization.

We are in an ever-changing era, and the definition of "security" is constantly evolving with the development of the times. As a practitioner, understanding the needs, exploring and even predicting the future development is the fundamental to remain unbeaten. Tyco will, as always, commit itself to the continuous expansion of the local market, not only to actively share our experience in the international market, but also to cooperate with local companies to learn from each other and jointly develop an innovative path to provide customers with the best solution. The program leads the industry.