Design is not what we want today, we can get it tomorrow, we must form a mechanism, form a product, form a system, and form a medium- and long-term plan. However, at present, many furniture companies are reinforced to design and are only "temporary" in order to meet the immediate goals of marketing. Not many companies really upgrade their design to the height of the company's long-term strategy to understand and implement.
Five years ago, the famous American cognitive psychologist and industrial designer Donald Norman based on his own observations of daily necessities such as doors and electric lights. In the book Design Psychology, he proposed that "good design makes complex things change." It's simple." Formerly working for Apple, he believes that although design is a complex complex, its most important part is the interaction between humans and technology. However, in November 2013, Norman accepted an interview with China Business Weekly at the User Experience Conference held by UPA China. He believed that most of the design principles have not been realized until now. When asked what he was doing for 25 years, he pondered for a long time and then replied: "I understand what business is like." Now the theme of Norman's research is no longer a design principle, but a designer. The working rules, he has a lot to say about what role a designer should play in the company.
What role should designers play in the company? This is a problem that furniture companies are eager to find. The whole world is saying that "Made in China" must move toward "China's creation", and China's industrial development has reached a critical period of design and value-added products. Entrepreneurs and designers know that design and business are only integrated, and that they have the opportunity to maximize their benefits, whether it is sales, branding or social contribution. However, entrepreneurs and designers seem to be lurking with a kind of confrontation complex.
Left brain vs right brain?
In the real business ecology, many people are too tired to talk about design. In their view, design or design, business or business, especially in the Chinese furniture industry, entrepreneurs are often labeled as “not understanding designâ€. The family accused the designer of not understanding business operations. Design and business operations have been fragmented. Although some companies with ideas have begun to put their designs on the strategic agenda, most companies are still in a state of ignorance, making it difficult to commercialize designs.
There are good people who put out scientific research and believe that all creative industries are based on the division of labor between the "left brain" and the "right brain": creative people generally have a right brain, while those with business acumen have a flexible left brain. The idea is about logic. The myth of the business world is that no one can be both. The most recent recent case is that in November, when fashion brand Burberry announced that creative director Christopher Bailey will start in mid-2014 and concurrently as CEO of Burberry Group, Burberry's stock fell on the London Stock Exchange. 8.8%, although Mr. Bailey has made great achievements in design over the years, the market still expects to be in charge of administrative and commercial operations. Design is portrayal and creation, while business investment is about the return on investment and the expectation of redemption time, which creates a larger gap between the “left brain†and the “right brainâ€. The situation of the Chinese furniture industry is more special. It has not experienced the natural growth period and has been growing in the market shift, rather than confronting the contradictions and sticks hidden in the enterprise competition. After the export trade was hit, many manufacturing plants transformed the domestic demand market in time, and entered the second-tier and even the fourth- and fifth-line markets from the developed first-tier markets in the eastern coastal areas until the same market really became saturated. Until recently, many similar enterprises began to Really face-to-face strength and brand competition, especially after years of extreme sales promotion in the form of “terminal blasting†is difficult to sustain, the company has begun to enter the more difficult design strategy field, for the enterprise, the design strategy is The market is bigger, more elusive and in control.
First, even after the post-80s corporate power, many people don't know much about design, let alone those companies that have fought for the market since the 1980s and 1990s. Compared with the strategy, design is a new topic for the Chinese furniture industry. It is a process of re-learning. It can not only bring profits to the enterprise immediately, but also consume enterprise resources and energy. The result is not very good. Grasping and self-confidence, it can even be said that the company lacks the ability to judge the design trend.
Second, from the overall point of view, Chinese design is in a state of turmoil that is unclear, both conceptually and operationally, and is not yet mature. Chinese design schools have trained the world's largest design graduates every year, but few designers can truly enter the international arena. Part of the reason is that the current design education system is one-way, rather than multi-directional to stimulate students' imagination. For a long time, many designers have even lost their designs under the so-called commercial slogan. Passion.
Designers often think that they are not understood by the company's top management, but instead ask: Does the designer really understand what the company really wants?
Integration and continuity
The earliest realization of design as the main battlefield is the IT industry giant, Lenovo, TCL, BenQ and other companies have explored the design strategy, and this is only about 10 years. In the IT industry, Apple and Samsung are the best practitioners of design strategy, and Nokia, which just ended its mobile phone history in September, has become a negative case. Obviously, the design strategy is a process of process reengineering, highlighting the design process, and the internal operation of the enterprise is a revolution in brand DNA re-engineering. Samsung has told us that design is not what we want today, we can get it tomorrow. We must form a mechanism. Form products, form a system, and form a medium- and long-term plan. However, at present, many companies and their companies are often designed to meet the immediate goals of marketing and “temporary cravingsâ€. Not many companies really upgrade their design to the height of the company's long-term strategy to understand and implement.
We have accused China's design education system because it has set up many discipline barriers. To some extent, it limits the development of students' thinking styles and the development of their vision. In December 2013, they just participated in Hong Kong Design Week's product logistics. One of Lei, the founder of the shape, once wrote an article about his subversive process of design thinking and ideas after he graduated from domestic college to work and then studied design in Germany. In fact, modern companies also have the same institutional problems as modern universities.
They are often divided into very vertical systems according to their majors. There are very few cross-departmental cooperations. Because no one understands what others are doing, most designers, or most of them, don’t know their company. Real needs.
The marketing department hopes that the design department can design hot products, and the designers are eager to produce market effects and get more returns. Design and business are like the left and right brains. What is needed is cooperation. It is not the opposite. The final result of good design should be the high recognition and affirmation of perceptual knowledge and rational understanding. The starting point for designers is what people need, and the starting point of the marketing department is how many people will eventually buy. Designers need to understand what business is, in order to gain more respect and exert greater influence, they need to rethink first. The reaction is not what I should use, but what kind of people are their consumers. What do they do in the home environment at different times? Entrepreneurs also need to rethink the company’s management structure.
Far target, enterprise positioning, market strategy formulation design strategy. However, it is very gratifying that many Chinese local companies would rather spend hundreds of thousands and millions to ask for celebrities to speak, but they don’t know how to invest more in design.
In the long run, the level of design in an industry is often determined by the business driving ability of the enterprise industry to design. For furniture companies, the design strategy is largely independent of the designer, and depends on the entrepreneur's strategic vision, design thinking and the ability to strategize, ultimately by the continuous improvement of many designers and organizations, brand promotion, The manufacturing process is completed together. Both entrepreneurs and designers should adopt a more open mindset and consumer demand as the starting point to achieve mutual integration and truly realize the combination of design and business. Thus, design is the design that can lead to successful business operations. It may be energetic, and business and design can achieve true continuous symbiosis!
Waterborne Polyurethane Product
Waterborne polyurethane product consists of polyurethane hardener and curing agent, and it can be used for waterborne two component polyurethane coating system.
polyurethane hardener and curing agent,two component polyurethane coating system,PU curing hardener
Shanghai Na Long Tech Co., Ltd , https://www.na-long.com