Is this an alarmist? The reporter recently visited home stores, agents and consumers.
The store faces big waves
In 2011, many home stores expanded against the trend and opened new stores, which led many brand dealers to live a "expanded" day. “It’s really hard to drag,†one dealer said. The fiercely competitive market has become even more fierce, and it has also caused the homogenization between stores to become increasingly serious.
“The home furnishing industry has been transferred to the era of low profit.†Mr. Chen, a distributor of a furniture brand, told reporters that the rents of the stores have risen and the labor costs have also increased substantially. In addition, the cost of logistics and transportation has increased by 15%-30% every year. The operating costs of dealers and agents continue to rise. Industry veterans said that some stores are expanding for expansion, and their own strength is not good, they will be ruthlessly cleaned.
The market expects a new model, a bed last year called the price of 6,000 yuan, this year 7,000 yuan, furniture prices generally continue to rise. “We want to rationalize the price of furniture and buy good but not expensive furniture.†Many consumers expressed similar views.
The development of the home industry is struggling, is it innovation or sticking to it? How to meet the needs of consumers and survive in the crisis? This is a problem worth discussing in home manufacturers, stores, dealers, agents and the entire home industry.
Industry veterans said that if the home industry does not change, it will "enter winter." The home market is looking forward to a new model to change, so that manufacturers, distributors and consumers can achieve win-win, so that the home industry can be separated from the "cold winter."
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