I have to admit that the low price of furniture products on the website is really tempting. However, behind the sale of furniture on the Internet, not only is there a huge risk hidden, but there is also a lot of fraud. The difference between the photo and the physical color is too large, the physical material does not match the online description, the craft is completely inferior to the imagination or the reality is exquisite, and after collecting the goods, it is found that there are a series of problems such as damage but not compensation, no delivery, and post-sales missing. Exposed. Consumers: Cheap but not guaranteed To save time, Miss Xiao searched and bought a Korean-style dressing table stool on the Internet. Miss Xiao told reporters that the price is nearly 40% cheaper than similar products on the market. However, the merchant said that the furniture is going to take the logistics, and Miss Xiao has to go to the logistics company to pick up the goods. After Miss Xiao took the photo, she waited for about half a month (because the merchant told her that the production cycle of the furniture would be 10 days, and the goods would take 3 to 5 days on the road). When Miss Xiao received the shipping notice, she drove for nearly an hour before finding the shipping yard in Tongdewei. The bill of lading is issued, but the furniture is wrapped in layers, and Miss Xiao has no ability to take the goods apart and check and pack them. Only the 50 yuan shipping receipt can be delivered. When I got home, the environmentally-friendly paint on the Internet was not the same as what she saw in the mall, and the corner of the dressing table was worn away. The vanity mirror was also cracked a little. After contacting the seller, the merchant admitted that it had already been online. Explicitly: Buyers should check carefully before receiving the goods. If there is any problem, the goods will not be received. If the goods are received, the goods are not damaged. In short, they can't be held accountable for logistics, so they can't provide a return service for Miss Xiao. This situation is definitely not a case. The reporter contacted multiple users in an online shopping mall online shopping mall, they all claimed that online shopping has had similar experiences. Netizen kuangshao said that you should never choose a general furniture online store. He bought a four-door chest of drawers. After delivery, he found that the paint fell off, but he could not return it. And warned netizens, for durable goods such as furniture, do not buy online. However, you can choose the furniture company's own online store, first look at the style in the physical store, then go online to buy better, but the price will not be too low. But netizen bibodangyang believes that the purpose of online shopping is to be cheap and convenient, if the price is not more than 30% cheaper than the offline store, there is no need to take this risk. The problems encountered in online shopping furniture are as follows: First, the materials do not match, the process is also very different, resulting in the furniture is completely wrong. Secondly, since most of the furniture is transported by logistics, it is difficult to guarantee that there is no bump on the way, which makes compensation difficult. Third, the installation and after-sales of online shopping furniture are problems. Fourth, due to the weak awareness of intellectual property rights in the furniture industry and the large number of imitations, there will be problems of color difference, material deviation and dimensional deviation. Insiders: It is difficult to make a big breakthrough. This is an online shopping mall with no practical posture, but it is expected by countless netizens. E-commerce booming, can furniture be an exception? "Current e-commerce, complaints a lot, consumers are often at a disadvantage, rights protection is difficult, because it is more difficult to find a business to coordinate claims. In comparison, low value, standardized product transactions More mature, like mobile phones, small appliances. And products such as real estate, cars, furniture, such as high value, can not be fully standardized, it is difficult to make a big breakthrough for the time being." Any complaints from the Guangzhou Consumer Council complaints department Jianan told reporters. Netizen online shopping furniture encountered problems, "temporary no solution. Shopping on a professional online shopping platform such as Taobao, the possibility of being deceived is less, because if the goods are not right, you can refuse to pay, so you can only tell consumers to receive goods. Be careful before you check, after-sales service, don't count on it. If you go to the online shopping mall of the furniture company, the price will not be much surprise. So, at least for now, online shopping furniture, it just looks beautiful." already in Taobao Mite, the owner of the furniture sales for two years, said. An agent with multiple furniture brands clearly told reporters that if the furniture company that he represented began to build his own online shopping mall, he would not hesitate to abandon the brand. "In Guangzhou dialect, furniture online mall, there is no practical posture." Furniture industry: Striving to open the online mall reporter learned that the earliest opening of the online shopping mall furniture brand should be Xi Meng Bao, time in early 2008. Since then, Yaobang, Shangpin home delivery, good century, and Qumei have also opened online shopping malls. According to the reporter, a number of well-known companies such as Red Star, Meikailong, Oriental Home (view map), Lanjingli (view map), TATA, etc. have launched or are preparing to launch their own online shopping malls, taking the lead in testing online shopping. The reporter contacted the relevant responsible persons of the above furniture enterprises several times, but they are not willing to disclose the sales performance of their online malls. The reporters went to the online malls of these brands, but found that shopping may not be the main purpose of their online shopping malls, and their product prices. Compared with offline stores, there is no advantage. The promotion lady of a brand store in Guangzhou told reporters that in Guangzhou, the online shopping sales of the brand furniture reached about 30% of the total sales. The reporter is deeply suspicious of this statement. The reporter looked at a set of furniture in the store and asked if it could be purchased online. How much is the price? The promoters replied that these products are only sold in the store. "Which products are sold in your online store?" asked the reporter. The promoters thought for a moment and replied: "The only ones that are sold exclusively, and now the most popular ones are the best-selling products in 2005." Is the online mall lags behind the real market for four years? For enterprises, the advantages of online sales are obvious. , can reduce the selling price by effectively reducing operating costs. For example, reducing organizational and management costs, eliminating intermediate channels such as stores to reduce the burden, reducing the efficiency of storage and space use. However, online sales have inherent disadvantages, such as its biggest advantage - low prices will directly impact the original physical store sales channels of furniture companies. At the same time, the problem of network reputation problems and product display effects and the gaps in reality also need to be resolved. Dealer: There is no actual posture from the furniture brand that has already opened the online store. Most of the stores in the localities have fallen to the after-sales service of the online mall. The dealers are not enthusiastic about this. According to reports, after the operation of Qumei Internet Mall, the important task of Qu Mei, general manager of Zhaomei, is to appease the emotions of dealers across the country. Zhao Ruihai admits that in the brand, technology, manpower and material resources, the success of Qumei Online Mall is not difficult. The most difficult thing is how to let the dealers cooperate with each other. A dealer believes that if the online mall is successful, the manufacturer will move more products and more resources to the network, and the store will definitely lose its current status. Of course, the manufacturers have all the benefits, but now the dealers What? The status is replaced and the role is weakened. "The price of the online store is quite transparent, which will inevitably lead to the dealer losing the agency price difference. Once the agency price difference is lost, it will definitely become the delivery and after-sales service organization." No dealers are willing to accept such an outcome, so Either directly refused, or passively absenteeism for online shoppers, which in turn caused online purchase complaints to be resolved in a timely manner, and online shoppers complained. Although the popularity time is not long, there are already "martyrs". Home-friendly stations have also been popular, furniture, building materials, and accessories are all available. They have also been fancyd by VCs and invested in them, but in the end, the capital chain has broken. And iFloor, the largest online flooring retailer in the US, had to declare bankruptcy. At present, there are many online shopping malls active in the field of home e-commerce, but few are profitable.
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