After the "Mingju Family Frustration" on December 29th, the GO Jiaju website Xiaobian specially made an in-depth interview with the MG's family factory today, interviewed the person in charge, and understood the original reason of the matter. After seeing Xiaobian, they said that they were "very aggrieved" because of the misinterpretation of the Internet, which caused the event to affect the brand's reputation.
It is understood that the matter goes through: the furniture ordered by the customer at the MG family has caused damage in the process of logistics, and the negotiation with the logistics is not successful. Therefore, the store came to discuss the statement, and the conflict with the clerk in the speech occurred yesterday. The "roaring furniture" incident, and the factory side also successfully resolved the incident, but because of the spread and fermentation of the Internet, the nature of the event has changed, and eventually evolved into a question about the material of the MG family furniture.
Today, Jin Zong of the MG family also invited Xiao Bian to the factory to inspect it. According to Mr. Jin, the MG family brand has multiple series of furniture, including pure solid wood series, which is mainly positioned in the high-end; The development of the MG family also wants to occupy the low-end market, so the introduction of a series of furniture with PU foam material.
Pure solid wood furniture semi-finished products are placed everywhere in the factory.
Xiao Bian saw from the factory scene that the furniture of the MG series pure solid wood series is made of solid wood carving, so the solid wood series is relatively expensive.
Pure solid wood furniture on-site production
This series of furniture with PU foam material is still made of solid wood in the frame part of the whole furniture. Only the PU foam is used to replace the solid carved on some carved parts, and the use of PU foam material is limited to furniture. The carved part, using PU foam to replace the solid wood carving technology mature, beautiful craftsmanship, cost-effective, is also the technology that many furniture brands will adopt.
Bedside using PU foam material
It is understood that the MG family mainly sells pure solid wood furniture. Xiaobian follows Jin Zong in the factory and found that the factory is filled with semi-finished products of pure solid wood. Jin introduced, MG brand Since its establishment more than two years ago, it has been mainly producing pure solid wood furniture. In the production process, it does not use plates and is positioned at the high end. At present, only one series of products adopts PU foam to replace solid wood carving, which is currently on the market. People's recognition of PU foaming has been very high, because it is not easy to crack, and the price is lower than that of solid wood carving, so the sales in northern cities are very good.
Painted finish and waiting for the packaging of the MG family pure solid wood furniture
Jin Zong said to GO Jiaju Xiaobian that the main positioning of the MG family is still in the middle and high-end market, so pure solid wood furniture will be the mainstream, and the pure solid wood furniture produced by the MG family is a pure solid wood furniture that can stand the market test. Supervision and inspection by consumers and peers!
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