Guangdong Furniture Brand Alliance Work Expansion Conference
The member companies affiliated to the Guangdong Furniture Chamber of Commerce and the heads of nearly 100 companies in the Guangdong furniture industry participated in the project briefing
On July 15th, the Guangdong Furniture Brand Alliance Work Extension Conference was held at the Sheraton Hotel in Houjie, Dongguan. A total of more than 200 people from the industry, business, and media sectors participated in the event. The member companies affiliated to the Guangdong Furniture Chamber of Commerce and the heads of nearly 100 companies in the Guangdong furniture industry participated in the project briefing.
Mr. He Xunzheng, President of Guangdong Furniture Chamber of Commerce
Mr. Liu Yongkang, Chairman of Guangdong Furniture Brand Alliance and President of Hong Kong Kangsheng Group
Mr. Ma Minghui, CEO of Dynasty Furniture Group
Mr. Zhang Rongping, Director of the Furniture Department of the Grand Residence
Mr. Zhou Zipeng, CEO of Stroland
Mr. Zeng Xuhui, Chairman of Yuting Furniture
Mr. You Guozhong, Chairman of Renhao Furniture
At the meeting, Mr. Jiang Dehui, the executive chairman and secretary general of the Guangdong Furniture Chamber of Commerce, presided over the meeting and gave a report on the work of the brand alliance. Mr. Liu Yongkang, chairman of the Guangdong Furniture Brand Alliance, addressed the meeting. In addition, Mr. Li Bo, director of Hebei Mingshi Guangdong Home Furnishing Brand Plaza, and Mr. Jing Ran, vice president of Jimei Home Furnishing Group and general manager of Xiamen Project, respectively gave explanations to Hebei Moshi China Guangdong Furnishing Brand Plaza Mie China Store and Jimei Furniture Xiamen Expo Park At the same time, the enviable low prices were opened to the member companies of the Guangdong Furniture Chamber of Commerce. The heads of the participating companies expressed that they were looking forward to entering these two projects and expected that the project would be successful.
Mr. Jiang Dehui, Executive Chairman and Secretary General of Guangdong Furniture Chamber of Commerce, presided over the meeting
Mr. Jing Ran, Vice President of Jimei Home Furnishing Group and General Manager of Xiamen Project, analyzes the advantages of the project
Mr. Li Bo, Director of Hebei Famous World Guangdong Home Furnishings Plaza introduced investment promotion project
Attachment: Work summary of Guangdong furniture brand alliance in 2010
The Guangdong Furniture Brand Alliance, as a large brand assembly and a large image carrier of "Guangdong Furniture" built by the Guangdong furniture industry, has the earliest establishment time in the country, with the most members of the alliance and the greatest influence. With the support of the excellent members, the industry has continued to develop in the first half of the year, and it has played an important role in consolidating and promoting Guangdong furniture's leading position in the national market, joint rights protection, and stable channels.
1. Democracy and pragmatism, and further strengthen organizational construction. Democracy and pragmatism are the foundation of the alliance. Combined with the actual situation, an effective decision-making system of the alliance has been formed: regular alliance working meetings and alliance office meetings are held to ensure that the notifications of alliance activities are communicated to each alliance enterprise, so that each member can effectively I feel that I am an important member of the alliance, which not only ensures the enthusiasm and responsibility of the alliance enterprises to participate in the alliance's work, but also ensures the scientificity, fairness and reasonableness of the alliance's decisions. Eight companies including Federal Furniture have newly become members of the alliance.
2. Pioneering and innovative implementation of the Guangdong Furniture Brand Alliance Pavilion model, broadening the platform for enterprise terminal display and marketing. The alliance has organized enterprises to carry out special surveys on more than 20 newly opened large furniture stores in Chongqing, Chengdu, Tianjin, Hebei and other places, and has cooperated with Beijing Jimei, Hebei Mishi Home Furnishing and other markets to establish the "Guangdong Furniture Brand Alliance Pavilion" ， Guangdong Furniture ’s own terminal platform has been built, which not only greatly reduces the terminal development costs of member companies, but also becomes a real terminal linkage marketing for enterprises. Because the model of Guangdong Furniture Brand Alliance Pavilion coincides with the provincial party committee's call for "Guangwu North", this project has also been recognized and supported by the Guangdong Provincial Economic and Information Commission and other leaders. At present, the Guangdong Furniture Brand Alliance Pavilion is landing further in China.
3. Successfully launched the Guangdong Furniture Brand Alliance Cultural Festival in Beijing, which greatly increased the brand's popularity. With the support of the Guangdong Provincial Economic and Information Commission, sponsored by the Guangdong Furniture Chamber of Commerce, and jointly organized by Beijing Juran Home, Jimei Home Furnishing, and Longfeng Home Furnishing, "Quality Furniture Hi Yue Yue Jingcheng Guangdong Furniture is in sync with the world-Beijing's first Guangdong furniture brand The "Cultural Festival" event was officially launched in Beijing from May 1 to 2, and the event will continue until the end of May 2010. The leaders of the Guangdong Economic and Information Commission and the heads of dozens of outstanding Guangdong furniture brand enterprises participated in this event. Eleven full-page and three half-page advertisements were published on print media such as "Beijing Times", "Beijing Evening News", "Beijing Morning News", "Beijing Entertainment News", and 52 soft-text advertisements. More than 20 special propaganda have been put on Internet media such as Sohu.com. Next, the cultural festival will continue to be held at Futima Home Furnishing and Xiyingmen Home Furnishing.
4. Protect originality and further consolidate the joint rights protection mechanism. In view of the characteristics of the furniture industry's difficulty in defending rights, the Chamber of Commerce has further promoted the joint rights protection mechanism that conforms to the characteristics of the industry after demonstration. One is the Guangdong Intellectual Property Bureau as a pilot unit for intellectual property protection of the industry chamber of commerce association. The second is to combine the power of the brand alliance, the industry media alliance and the industry terminal store alliance organically to form an industry rights protection mechanism, so that infringers in the industry There is no room for survival. Through this mechanism, in this year's Dongguan, Guangzhou exhibitions and Beijing and other furniture markets, we have effectively solved three infringement issues quickly, causing great shock to the industry and protecting the interests of the members of the alliance. At the same time, in order to protect the legitimate rights and interests of consumers, enterprises and industries, maintain the normal economic order of the furniture industry, and promote the healthy development of brand building and market operations, the Guangdong Furniture Brand Alliance is under the guidance and support of the China Consumer Association and the National Furniture Quality Inspection Center , Decided to carry out a nationwide campaign on July-August 2010 to launch a powerful and pragmatic campaign to severely crack down on the manufacture and sale of counterfeit and shoddy furniture and protect the legitimate rights and interests of consumers, and to establish an industry handling mechanism for counterfeiting and safeguarding rights, Maintain the development and progress of the industry and the rights and interests of consumers in the industry from the perspective of building a long-term mechanism.
5. Successfully held the first 2010 furniture raw materials and design exhibition, the first battle was successful. From June 24th to 26th, with the support of the majority of enterprises, through professional operation means and organization, the exhibition area of ​​the first exhibition reached 10,438 square meters, 87 exhibiting material suppliers, and more than 85 joint procurement factories with booths on site Home, more than 95% of brand alliance companies have participated. Design institutes: 21, a collection of well-known design institutes in the furniture design industry. Nearly 100 media conducted relevant reports and publicity on the exhibition, and more than 20,000 news searches were reproduced online. The number of visitors to this exhibition reached 6,128, of which more than 81% of the visitors came from the person in charge of the furniture factory and the production and purchasing personnel. 67% of the audience came from Guangdong Province, 13% in East China, 11% in North China, and 9% in Southwest and other regions. According to the on-site sample survey, 78% of exhibitors are satisfied with the effect of the exhibition, more than 90% of the exhibitors have highly recognized the joint procurement exhibition model, and 81% of the audience believe that the "boss to boss" negotiation method is conducive to Reduce the company's direct procurement costs. Among the summit forums held during the exhibition, "integration and win-win: 2010 North-South Furniture Brand Leaders Forum", "new materials · new technology · new thinking" —— the first furniture manufacturing technology innovation summit forum, the first dynasty · future style furniture design innovation peak The forum, the launching ceremony of the Guangdong furniture industry anti-counterfeiting rights protection month and the press conference and the launching ceremony of the Guangdong furniture brand linkage marketing, a total of 457 visitors, and more than 30 industry authoritative media attended the two-day event at the North and South Furniture Brand Leaders Forum In other activities, there were even hot scenes that had to stand and attend. The active participation of the members of the alliance has ensured the true reflection of the theme of the exhibition, and at the same time established a good image of the alliance members' unity, innovation and pragmatism, and the pursuit of enterprise and brand promotion. At the same time, during the exhibition Various methods such as banner advertising and the promotion of related exhibition materials have greatly increased the attention and influence of the alliance and its members in the industry, effectively enhanced the appeal of the alliance in the industry, and played a positive role in the promotion of the brand of member companies. Promotion.
The next exhibition will continue to be held at Poly World Trade Center Expo in June. The exhibition will carry out more industry cooperation and linkage, and plans to achieve more than 4 times growth on the basis of this year. The exhibition area will exceed 40,000 square meters. Really create a "100% boss to boss", one-to-one substantive trade, communication and display platform.
6. On the basis of consolidating the strategic alliance with large domestic well-known furniture stores, pay attention to coordinating the interactive and cooperative relations between the alliance enterprises and the stores, and work with the National Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce and the major stores in the country to formulate a joint development convention for the industry. To maintain the healthy and orderly operation of the industry and protect the sustainable development of enterprises and industries.
7. Strengthen the alliance brand building and win the "first batch of 5A social organizations in Guangdong Province". In the evaluation work of Guangdong social organizations organized by the Guangdong Provincial People's Government, our chamber of commerce was rated as "the first batch of 5A social organizations in Guangdong Province" after rigorous evaluation and publicity due to its excellent work performance, organizational mechanism and public image. Became the only provincial 5A social organization in the Guangdong furniture industry and the only furniture chamber in the provincial 5A chamber, reflecting the comprehensive strength and influence of the chamber. Actively assume the functions of Guangdong province ’s intellectual property protection publicity and education, and establish a good communication and handling mechanism to protect the growing rights protection needs of members; actively assume the function of “Guangdong North†of the Guangdong Provincial Government Together with the Information Technology Committee, it promotes the Guangdong brand to the whole country. In cooperation with the Development and Reform Commission of Guangdong Province, participated in the selection of the first batch of top 500 projects in the furniture industry in Guangdong Province, and three furniture companies were selected; jointly established a quality inspection and early warning mechanism with the National Quality Inspection Center to protect the interests of corporate brands.
The organization foundation of the alliance is democracy, and the value of the alliance lies in that it is an equal and win-win platform for cooperative enterprises. There is an equal and cooperative relationship between the chairman and the members. All the issues of the alliance are the result of democratic decision-making and collective consultation. This is a critical stage in the development of the Chamber of Commerce. It is not easy to achieve results and situations. Therefore, we must cherish unity, promote democracy, pay more attention to innovation, and value friendship. Working together, our "Guangdong Furniture Brand Alliance" can be stronger, louder and more representative.
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